Aaron Matthews
Aaron is a passionate music and sound producer who has been involved in the audio industry from a young age. At just 18 years old,…
THEME: MVP
State of Social ’22 featured leading Australian and international speakers across social media, digital marketing, strategy, creativity, and culture.
This year centred on value. Both how it is created and how it is measured. MVP explored the dual meaning of being the Most Valuable Player inside an organisation, while also embracing a Minimum Viable Product mindset to move faster, test ideas earlier, and learn in real time.
Speakers shared how focusing on progress over perfection leads to smarter launches, better decision-making, and more resilient marketing teams. The takeaway was clear. Impact does not come from doing more, but from doing what matters most.
Aaron is a passionate music and sound producer who has been involved in the audio industry from a young age. At just 18 years old,…
A former member of the Australian Women’s Hockey team, I made my debut in 2010 & participated at the 2012 London Olympics, Champions Trophy, World…
Marque (pronounced “Mark’) has over two decades’ experience as a strategy and business design lead, transforming some of Australia’s largest organisations. His mission is to…
Vincenzo is an experienced marketer that lives at the intersection of business and sports, specifically Formula 1. He has worked with brands such as Adobe,…
Jon-Stephen Stansel is Director of Social Media for Chaotic Good Studios. With over a decade of experience managing, building, and creating content for brand social…
Robbie Figg is the General Manager at Happiness Co and is a facilitator with one the most interesting CV’s in the country. Having worked in teambuilding and…
Dan is married to a mermaid and related to Chopin. Has swum in underground lakes, climbed an active volcano at night and got lost in…
Using the magic (and science!) of curiosity and play, Dr. Kate Raynes-Goldie helps organisations supercharge their people to boost innovation, creativity and human connection. She…
Adam is one of Australia’s leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter…
Brianne Fleming is a marketing consultant, blogger, and podcast host who helps brands turn ordinary audiences into loyal fans. She is an instructor of branding…
Tim Duggan is an optimist who loves thinking about big ideas. He has co-founded several digital media ventures, most notably Junkee Media, a new media…
Dr Holly Ludeman is an Agricultural Scientist and Veterinarian. In early 2019 Holly turned her scientific mind and passion toward communication and public relations in…
Johari is a digital performance analyst and the Product Lead for Performance Analytics at Bonfire, WA’s leading digital performance agency. With more than 20 years…
The Advertising Council’s Youngbloods are here to discuss, debate and dissect the question “What’s the Most Valuable P”? Featuring Emma Hollins Emma works as an…
Smiljka is a naturally strategic thinker with a background in marketing and a passion for the creative world of advertising. She was a brand custodian…
As Brand & Community Director at Sked Social, Kyra Goodman specializes in all things brand, social media and community. She is responsible for brand strategy, social media…
Susannah George is an award winning entrepreneur and founder of Urban List — an indie media company launched from her bedroom in 2011 that has…
Erika McInerney is a highly qualified marketing strategist and social media trainer at Mac&Ernie – founded to boost skills and confidence in small business owners…
