Culture or Creativity: What Comes First?
The first panel discussion in the State of Social ’24 limited-series podcast, asking whether culture or creativity comes first.
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Episode 4 // Effective Storytelling on Any Budget with Dave Jorgenson, Josh Gurgiel & Bec Smith
Episode 4 of The Alchemists, the SOS24 podcast hosted by Andrés López-Varela, on telling a strong brand story whatever the budget.
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Episode 5 // The Power of the Big Platforms with Michael Corcoran, Lia Haberman and Jeremy Burge
Episode 5 of the SOS24 podcast: Andrés López-Varela, Michael Corcoran, Lia Haberman and Jeremy Burge on the pros, cons and future of social media.
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Episode 6 // Mental Health and Social Media
Episode 6 of the SOS24 podcast: Andrés López-Varela, Larah Kennedy, Julian Pace and Tess Palmyre on how social media affects mental wellbeing.
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Episode 7 // Building Bridges: Fandom and Brands
Episode 7 of the SOS24 podcast: Andrés López-Varela, Dr Georgie Carroll, James Whatley and Dave Stewart on how brands can tap into fandoms.
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Episode 8 // The End of Search (as We Know It)
Episode 8 of the SOS24 podcast: Andrés López-Varela, Will Bal and Emma Hollins on how generative AI is changing search and what brands should do.
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Episode 9 // Organic Content: The Hottest Takes
Episode 9 of the SOS24 podcast: Andrés López-Varela, Scotty McDonald, Edwin Smith and Georgia Tappy on organic content and beating content fatigue.
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Want more SOS24 gold? The Alchemists series is live!
The Alchemists, the SOS24 podcast series of digital marketing education and inspiration to listen to anytime, anywhere.
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State of Social ’24: Alchemy, in six words
The SOS24 theme, Alchemy, summed up in six words, from the run-up to State of Social ’24.
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State of Social ’23 hits other digital marketing conferences for six!
Recap of State of Social ’23, when a record 700 guests joined founder Meg Coffey at Optus Stadium for the sixth edition.
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Don’t get mad. Get your signals straight
From the State of Social ’23 campaign: why even the best in the business miss important signals and opportunities.
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The big recap: your A to MVP guide to State of Social ’22
Recap of State of Social ’22, themed MVP: the speakers, stories, lessons and Portuguese tarts from two days at Optus Stadium.
