Six appeal! The sixth State of Social was 🔥🔥🔥.
A record 700 guests joined State of Social founder Meg Coffey at Optus Stadium for the sixth year of Australia’s foremost digital marketing education event.

Signals: What’s the digital universe telling you? And what to do about it.

Over two days, a diverse star-studded line-up of our industry’s leading thinkers and practitioners explored the theme of ‘Signals’ at State of Social ’23. International and local talent. All from a host of brand-building and digital marketing disciplines.

“Absolutely fantastic two days. I have come away inspired, educated and in awe of all the talent that was in the room. The speakers were superb and workshops fantastic. … Cannot wait to implement what I learnt and see you next year.”

Nicola Dullard, Chief Experience Officer, Growth Circus

The program covered everything from AI in marketing to DEI (diversity, equity and inclusion) in brand-building, from daily content creation to strategic culture-driven creativity.

On top of six SOS23 keynotes from Wunderman Thompson’s Gavin Bain, Ogilvy PR ANZ’s Liana Rossi, Colenso’s Rob Campbell and others, delegates chose from 23 practical breakouts and workshops.

“Fantastic event. The content was quality. Meg Coffey, you have hit the nail on the head.”

Jacob Cleland, Corporate Account Manager, Business News