Together, they unpack how “authenticity” is becoming performative, why influence is more about cultural moments than follower counts, and what happens when AI influencers enter the mainstream. It’s a deep dive into how communities, creators, and technology will define trust in the decades ahead.
If you’re wondering if your content and ads are getting lost in a never-ending shizstorm of content and ads, we’ve got two State of Social ’25 breakouts just for you.
Ever wondered: ‘Should we turn the comments off?’ Then, Quiip’s deep dive Q&A at State of Social ’25 will show you how to dial down the temperature and elevate healthy debate.
SOS25 All Access. Like turning yourself off and on again (but with gourmet eats, treats and coffee).
Whether you feel your content’s a little boooring or your strategy’s bombing bigly, we’ve got two deep dives that’ll jump-start your socials.
You register, slip on your lanyard and grab your first barista-brewed Hunt & Brew coffee. ☕
Eugene is a brand strategy consultant on a mission to make cultural chaos comprehensible for brands.
State of Social is unique in lots of ways (puppies and Portuguese tarts, anyone?), but most notably in our line-up.
The problem with most digital and social marketing training courses is that they only do one thing. But with State of Social ’25, your training program is perfect. Because you create it.
Forget AI Mode. Enter SEO God Mode with Bonfire’s Will Bal at SOS25.
How do you know State of Social is worth it? How do you know Australia’s most refreshing digital and social marketing event isn’t just another conference? You ask the people who know: SOS24’s State of Socialites.
Shrug off your legacy brand’s social media straitjacket, with the Empire State Building’s Tyler O’Day.
OK, you’ve got your 2025-26 marketing training budget. What now?
Your once-a-year chance to escape the noise and rediscover your focus.
State of Social ’25 is getting closer (26 & 27 August). And our growing line-up, featuring the freshest thinkers in our industry, just keeps getting stronger. Take a look! 😍
Recharge your digital/social/strategic/creative batteries.
Is your brand living off performance-marketing sugar hits? If your marketing plan looks more like a bowl of Skittles than a balanced meal – packed with SEM, PPC, and CTR – it might be time to rethink your diet.
Liveshopping and employee-generated content (EGC) can be social media marketing and branding game-changers. Are they right for you? Ask Amaury Treguer and Keshnee Kemp at State of Social ’25.