Insights from State of Social

Your once-a-year chance to escape the noise and rediscover your focus.

State of Social ’25 is getting closer (26 & 27 August). And our growing line-up, featuring the freshest thinkers in our industry, just keeps getting stronger. Take a look! 😍

Recharge your digital/social/strategic/creative batteries.

Is your brand living off performance-marketing sugar hits? If your marketing plan looks more like a bowl of Skittles than a balanced meal – packed with SEM, PPC, and CTR – it might be time to rethink your diet.

Liveshopping and employee-generated content (EGC) can be social media marketing and branding game-changers. Are they right for you? Ask Amaury Treguer and Keshnee Kemp at State of Social ’25.

What makes SOS25 the best digital marketing event? Ask the best in the business

Running on empty? Perhaps you’re running in the wrong direction. Good thing Tim Duggan is back for State of Social ’25: Refresh with a factory reset for your creativity and work-life balance.

Hunt and Brew making all your networking-over-coffee dreams come true.

AI tools. Algorithmic trends. Micro-influencers. If you’re anything like us, you’ll have heaps of questions about where we are and where we’re headed. And like us, you’ll want to sit in on these three blockbuster breakout sessions at State of Social ’25.

The path to success is in your data. DoubleVerify’s Jack Smith and AI will help you find it. Google’s and Meta’s digital marketing data and analytics are great, but they’ll only help you get – or see – so far. How do you escape these walled gardens? AI and DoubleVerify’s Jack Smith have the answers….

Forget that data. Cancel that brainstorm. Step out of your glass tower and away from your ego. It’s time to find your next BIG idea in the real world with advertising hypnotist Amber Martin.

Imagine an ad that speaks to the listener – not a demographic, an individual – altering according to their location, the time, even the weather. Sounds like the best way to cut through in a market where everyone’s shouting.

We’re pouring everything we learned over eight years of State of Social (and everything you’ve asked for) into making this year’s State of Social event the biggest, most refreshing yet. And that means…

How do you generate 120,000 views from a single post on a fledgling Insta channel on the apparently boooring (but potentially life-saving) topic of battery recycling?

Every year is bigger and better than the one before. Every year is jam-packed with new ideas and experiences.

With so much crammed into two fun-filled days, there are so many reasons for anyone with an online brand (which is EVERYONE!) to attend State of Social ’25. So, we made it easy for you.

Got the marketing blues? Change your digital and social tune at SOS25. The digital and social marketing doldrums: we’ve all been there. And the faster things change – whether it’s fickle algorithms, new trends or AI – the more often we find ourselves all at sea. Adrift in an ocean of competing demands, conflicting opinions…