Tanya Waite
Director of PR
Mainstay Media
Appearing at 1.10-1.40 PM
Breakout Session
SESSION DETAILS
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI
How can brands stand out in a sea of AI content? By thinking like journalists. Get the inside story on powerful, human-centered content strategies. Learn how to create share-worthy narratives, using your creativity and AI-driven tools to cut through, connect and build trust, authority and community.
A former News Corp journalist turned communications strategist, Tanya brings two decades of experience crafting stories that cut through.
With a background in general news, court reporting, and education, she knows how to find the angle and engage readers. Since shifting to PR in 2006, she’s led campaigns for ASX-listed companies, property giants, and universities, blending journalistic integrity with traditional and new media strategies. Tanya specialises in human-first storytelling that resonates with media, audiences, and algorithms, helping brands stay visible, credible, and connected in an ever-evolving landscape.
SESSION DETAILS
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI
How can brands stand out in a sea of AI content? By thinking like journalists. Get the inside story on powerful, human-centered content strategies. Learn how to create share-worthy narratives, using your creativity and AI-driven tools to cut through, connect and build trust, authority and community.
Check out the other speakers
NEWSLETTER
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘25 as soon as details are released?
"*" indicates required fields