Keynote · USA
Tyler O’Day
Director of Social Media · Empire State Realty Trust
Tyler O’Day is the Director of Social Media at Empire State Realty Trust, where he drives innovative social campaigns for iconic properties like the Empire State Building.
Tyler previously served as Social Media Manager at Barstool Sports, crafting viral content and managing a nationwide college ambassador program.
Tyler is graduate of the University of Massachusetts with a degree in Political Science and Communication.
The details · SOS25
Keeping your legacy brand relevant
| Format | Keynote |
| Day | Tuesday 26 August |
| Time | 9.40 to 10.20am |
| Recap | SOS25 archive |
About the session
How do you refresh your legacy brand? How can you be topical and trendy and push the limits when you need to juggle multiple stakeholders and keep shareholders sweet? Find out from the social media maverick who took the Empire State Building to new heights of social media stardom.
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