Missy Burrell

Missy started her career as a broadcast journalist before moving into television and digital content production for shows like The Voice and 60 Minutes.

A social strategist and copywriter, she’s created content for brands including Microsoft, Uber, and Mirvac, blending engaging storytelling with platform-savvy execution. Now a PhD candidate researching AI and writing, Missy brings sharp insight into leveraging technology while retaining creative control. Her approach fuses creative instinct with journalistic rigour to craft content that builds community, earns trust, and performs powerfully in search and social.