Sharyn Smith
Social Soup
Appearing at 1.10-1.40 PM
Breakout Session
SESSION DETAILS
From Posts to Purchases: The Impact of Micro Influence
Is the influence of mega-influencers fading? Do everyday micro-influencers hold the key to trust and engagement? Join the CEO of Australia’s leading influencer marketing agency for fresh insights, case studies and micro-influencer strategies that boost brand awareness, sales and advocacy.
Sharyn Smith is the Founder and CEO of Social Soup, Australia’s longest-running influencer marketing agency.
A pioneer in the space, she has spent nearly two decades helping brands harness the power of influence, trust and creativity to drive business results. Sharyn has led award-winning campaigns for ALDI, Optus and Royal Canin, and spearheaded the development of Social Soup’s proprietary tech including Content IQ and the SMART Platform.
She sits on the boards of AiMCO and the Audited Media Association of Australia, contributing to industry standards in measurement, transparency and ethical influencer marketing.
SESSION DETAILS
From Posts to Purchases: The Impact of Micro Influence
Is the influence of mega-influencers fading? Do everyday micro-influencers hold the key to trust and engagement? Join the CEO of Australia’s leading influencer marketing agency for fresh insights, case studies and micro-influencer strategies that boost brand awareness, sales and advocacy.
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