Richard Berney

Berlin

Appearing at State of Social ’24

WORKSHOP

SESSION DETAILS

Playful is Powerful
Is there a formula for unlocking the magic of creativity? Can you really play your way to marketing gold? Prepare to be inspired by creativity and become its master. Discover how the best creative minds and agencies in the business unleash the power of playfullness.

Richard is an award-winning Executive Creative Director, hopeful environmentalist, and founding partner of Berlin.

In 2015 he was crowned ‘WA’s most awarded creative of the decade’ by Campaign Brief, but a recount showed that he was actually not. He says he doesn’t care, but his wife argues that this is also when the bedwetting began. Richard has won more effectiveness awards than any other creative on the West Coast, including the only Grand Effie and regularly ranks in the top 10 Executive Creative Directors Australia wide.

He also moonlights in the hit TED talk / theatre show ‘My Greatest Period Ever’ as the universe’s only known menstrual doodler, and is happily married in Fremantle with his wife and two kids.