Kirsty O’Connell

Senior Account Director

equ

Appearing at 10.15-11.15AM

Deep Dive

SESSION DETAILS

What I Wish I’d Known About Journey Marketing
Take the shortcut to customer-journey marketing success. Get real-world practical lessons on how to create more effective customer journeys, from mapping simple, scalable journeys (with human segmentation) to harnessing automation and creating after-sale loyalty.

Kirsty O’Connell is a forward-thinking digital strategist with a proven record of creating digital experiences that put customers first and deliver measurable business growth.

She played a key role in transforming Sky — one of Europe’s top media and entertainment brands — by scaling digital and e-commerce capabilities from the ground up. Her work included the launch of Sky Glass, the UK’s best-selling smart TV, and pioneering martech integrations across media buying, data, and creative — helping position Sky as a leader in UK digital advertising.

Her experience spans leading organisations like Cancer Research UK and Reach plc, where she honed her ability to align strategy, technology, and operations to meet real customer needs.

Now at equ, Kirsty helps brands across Australia unlock the full potential of digital — building customer journeys that go deeper, connect better, and drive sustainable growth.