Jack Smith

Chief Innovation Officer

DoubleVerify

Appearing at 11.20-12.00PM

KEYNOTE

SESSION DETAILS

Beyond the Garden Walls: Master Performance with AI in Social
Google’s and Meta’s data and analytics are great, but they’ll only help you get – or see – so far. Learn how to harness AI to escape these walled gardens, redefine performance measurement and supercharge optimisation, simplifying your path through the complex digital landscape.

Jack is responsible for ensuring alignment between DV’s commercial and product organisations. He manages senior-level product relationships with key customers, identifies new client-driven product opportunities and supports sales efforts.

Prior to joining DV, Jack served as Global Chief Product Officer, Investment at Group M, where he developed products and platforms that empowered teams to make better decisions about where to invest over $80 billion of media spend. Previously, Jack co-founded the machine learning company Solariat, which was acquired by Genesys. He brings over 25 years of experience in executive strategy, technology, client and market insight to his role as Chief Innovation Officer.

Jack holds seven patents in AI and machine learning for signal detection in natural language and the prediction of consumer media consumption.