Hannah Muirhead
Chapter
Appearing at 9.00-10.00AM
Deep Dive
SESSION DETAILS
Metaphor Muesli: Breakfast of Brand Champions
In an era of performance marketing that demands immediate, trackable results, are we neglecting our most powerful selling tool? Put your metrics aside and discover Chapter’s brand muesli and how building your brand in 3-5 year cycles can unlock the performance you’re looking for.
Hannah is an experienced head of brand strategy with over 20 years’ experience in the brand and advertising industry. Over the years she has led the brand and marketing efforts of some of Australia’s most trusted brands, including NRMA, Tourism Australia, Arnott’s, Woolworths, Bankwest, Tourism WA, and UWA.
Hannah has worked across multiple categories including fashion, finance, tourism, education, retail, healthcare, B2B, government and not-for-profits. She has won multiple awards for Effectiveness across Australia and the Asia Pacific region.
SESSION DETAILS
Metaphor Muesli: Breakfast of Brand Champions
In an era of performance marketing that demands immediate, trackable results, are we neglecting our most powerful selling tool? Put your metrics aside and discover Chapter’s brand muesli and how building your brand in 3-5 year cycles can unlock the performance you’re looking for.
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