Eugene Healey

Appearing at 4.20-5.00PM

Closing Keynote

SESSION DETAILS

Surviving the Era of Unsocial Media
Get to grips with the cultural, economic and technological factors driving users to hang out online in private, in the dark. Find out why intimacy is now the key brand imperative and what that looks like. And discover how brands are already executing successful intimacy strategies at scale.

Eugene Healey is a brand strategy consultant, educator, and Creator seeking to make cultural chaos comprehensible for brands.

From his home base in Melbourne he works with global brands like Google, Spotify and Red Bull on strategies to succeed in a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.

With a background in education alongside strategy, Eugene has lectured in brand management at the University of Melbourne’s postgraduate Business School, and regularly shares his insights on brands and culture via social media to a following of over 350,000.