Amber Martin
Hypnosis
Appearing at 10.15-11.15AM
Deep Dive

SESSION DETAILS
Get Out of Your Glass Towers
Forget that data. Cancel that brainstorm. Step out of your boardroom and into the real world. Discover how to smash out of your creative prison, immerse yourself in culture and use empathy and agility to conjure your next BIG breakthrough strategy and campaign idea.
Amber Martin left Perth roughly 16 years ago with a suitcase full of ambition and zero plans to play it safe.
Since then, she’s made her mark in Sydney, Singapore, London, and Amsterdam – including stints at the legendary Wieden+Kennedy. She’s led Nike across EMEA (Europe, Middle East and Africa), brought gamers to the front row with EA Sports, and helped Air New Zealand sound like, well, New Zealand. The brands she’s worked on are big, but her ego isn’t.
Amber’s one of those rare people who makes advertising better – sharp, down-to-earth, and seriously good at what she does. Now she’s back in Perth, and co-founded Hypnosis – pouring global smarts into a homegrown agency that’s here to do things differently.
SESSION DETAILS
Get Out of Your Glass Towers
Forget that data. Cancel that brainstorm. Step out of your boardroom and into the real world. Discover how to smash out of your creative prison, immerse yourself in culture and use empathy and agility to conjure your next BIG breakthrough strategy and campaign idea.
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