Adam Johnson

Chief Growth Officer

Nova Entertainment

Appearing at State of Social ’23

Breakout Session

SESSION DETAILS

If growth is your goal, stop playing hard to get
With real-world examples from his work with NOVA, where he’s harnessing digital tech and channels – including podcasting – to break the broadcast mould, Adam Johnson’s breakout is packed with valuable lessons for anyone in marketing looking to unlock new customer engagement opportunities. You’ll learn how NOVA is leveraging the constantly shifting digital distribution landscape (and how you can too).

Adam Johnson was appointed as NOVA Entertainment’s Chief Growth Officer in January 2022.

With over 18 years business and marketing experience across media, digital and global technology, prior to joining NOVA Entertainment Johnson was based in London in the role Chief Marketing Officer at Global, one of the world’s leading media and entertainment companies.

As CMO of one of Europe’s largest commercial radio groups (including Capital, Heart, LBC and Classic FM) and a leading outdoor media business in the UK, Adam and his team were responsible for overseeing Global’s activities across the Marketing spectrum, including Brand Marketing, Communications, Customer Support and B2B Marketing. Johnson also led Global’s direct-to-consumer Enterprise division.

During his six year tenure Johnson helped deliver record audience figures, pioneered digital audio growth with the launch of Global Player and integrated out-of-home into Global’s commercial positioning and B2B marketing efforts.

Prior to joining Global, Adam was the UK Marketing Director for Microsoft’s Mobile Devices division, responsible for the development and delivery of Microsoft’s smartphone Marketing strategy.

Johnson spent eight years in Sydney from 2003 to 2011, initially with the creative agencies George Patterson/Y&R before taking on a client-side role at Nokia Australia in 2006.

NOVA Entertainment is Australia’s leading independent audio business, creating unforgettable experiences loved and shared by audiences. NOVA Entertainment owns and operates the Nova Network, the most listened to metro network in Australia, which includes Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 93.7 Perth and Nova 919 Adelaide, in addition to Australia’s premium intimate live music brand, Nova’s Red Room.

NOVA Entertainment also owns and operates Australia’s feel good station, smoothfm around the country, the talk station FIVEaa in Adelaide, Star 104.5 on the NSW Central Coast and the DAB+ stations – Smooth FM, smooth Relax, Smooth FM Vintage, Smooth 80s, Nova Throw Backs, Nova 90s, Nova Noughties and Coles Radio.

The company’s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile, including the NOVA Entertainment Podcast Network, which brings together the largest stable of accessible talent in the country to create a suite of quality podcast content that connects audiences and brands.