Adam Johnson

Co-Founder

Original Audio

Deep Dive

SESSION DETAILS

Rethinking Audio: How Personalised Audio Can Drive Bigger Impact for Your Brand
Imagine an ad that speaks to each listener, altering according to the individual’s location, the time, even the weather. Original Audio’s Aaron Matthews and Adam Johnson are coming to SOS25 to explain how you can use audio creative, data and AI to do just that. In real-time. At scale!

Adam Johnson is NOVA Entertainment’s Chief Growth Officer as well as Co-Founder of Original Audio. He is a standout business and Marketing leader with a proven track record of driving growth through high-performing teams and ideas that sell.

In his ‘day job’ Adam oversees all of NOVA’s consumer touchpoints across Marketing & PR, Audience Engagement, Digital (product, platform & data) and Podcasting. He has been in this role since returning to Australia at the start of 2022 and, in that time, has overseen record audience growth and helped accelerate NOVA’s transformation toward a leading all-of-audio media business.

Prior to this Adam was Chief Marketing Officer at Global, Europe’s largest commercial audio business and one of the UK’s biggest outdoor media owners, having previously had Marketing leadership roles in consumer technology Marketing, firstly with Nokia and then with Microsoft. He started his career in advertising with Havas in London before joining Y&R in Sydney.

Adam’s work at Original Audio allows him to fulfil his passion for audio, technology and creativity and how they can come together to help brands grow.