Keynote · UK
James Horne
Creative Director / Founder · WLSD
James is a creative director who spent seven years inside Formula 1, most of them as Aston Martin F1’s first Art Director and the only one in the sport. Building the team’s creative content and growing its TikTok from zero to more than 2 million followers. As Art Director he led international campaigns with brands and artists including Dom Dolla, PUMA, BOSS and Aramco, and ran content and social strategy for two-time world champion Fernando Alonso. Growing Fernando’s audience past 2.5m and earning him TikTok Spain’s Public Figure of the Year.
He’s taken the same approach to music tours with Calvin Harris and a personal audience of 140K+ of his own, and now runs an independent studio working with brands worldwide.
“Don’t let your memes be dreams.” — James
The details · SOS26
Overtaking in the attention economy
| Format | Keynote |
| Day | Tuesday 25 August |
| Time | 10.30 to 11.10am |
| Recap | SOS26 archive |
About the session
Your brand’s in a race for traction, but in an attention economy travelling a million miles an hour, how do you get in front and stay there? Learn how to think differently, find your creative edge (and voice), move before everyone else catches on, and prevent good ideas dying by committee.
James Horne on stage · SOS26
More from SOS26
On the same stage.
James Jeffs
Deep Dive
Lindsay Bennett
Deep Dive
Jamie Kho
Deep Dive
Saira Manns
Deep Dive
