Oh my pod! Skip to the bit where audio transforms your social campaign.

What if you could conjure up a strategy that combines the ubiquity of social media with the trust-building might of audio. Music to your ears, right? Well, have we got a deep dive for you.

Cue Commercial Radio & Audio Australia’s Lizzie Young

Lizzie is a C-suite A-lister. Right now, she’s the CEO of Commercial Radio & Audio – the peak body for commercial radio and audio in Australia. That’s impressive enough. But across her 25+ years’ experience in the UK, US and the APAC region, she has amassed a gulp-inducing mastery that knits together the myriad facets of commercial and marketing management.

And talking of knitting together, she has a must-attend session for anyone with a social strategy.

The Trust Gap: Closing the Friction Between Social and Audio

Social for reach. Audio for trust. Right? Pause right there. What if you shattered that apparently binary choice with a super-charged campaign that combines the best of both worlds?

In her compelling deep dive, Lizzie will reveal the power in pairing broadcast and podcast talent with paid audio to deliver campaigns that consumers trust and drive profit for brands. Packed with data and practical how-tos to harness social and audio as partners rather than rivals, this is your opportunity to hit fast-forward on your strategic marketing goals.

Lizzie joins a rollcall of digital marketing strategy masterminds on our deep-dive program. See for yourself. It’s worth the tax-deductible price of admission to State of Social ’26: Friction on its own.