Christina Garnett

Christina Garnett builds the infrastructure organizations need to earn and keep customer trust. She is the author of Transforming Customer-Brand Relationships (Kogan Page, 2025), winner of the Independent Press Award and the International Impact Book Award, and creator of the Customer Trust Equation, a framework for diagnosing why trust breaks and how to fix it.

She started as a teacher, and that instinct has carried her through building customer advocacy infrastructure at HubSpot, leading social strategy for Fortune 500 brands through ICUC, and now serving as Fractional CCO at Neuemotion and HeyOrca.

Her framework, Customer Trust Infrastructure, is rooted in sociology and surfaces what standard CX metrics were never designed to catch. Working papers are live on SSRN, several are in peer review, and her second book is currently in progress.

She has spoken at Gainsight Pulse, INBOUND, and CUPRAP, and has been published in Adweek, Campaign US, and PR Week.