“My big goal is utilising AI to help do more of the administrative things, so I can utilise my creativity more. I think AI can be so valuable for research and insights so am hoping for more ways I can use it to free up my time and scale!”

Alex Mills, Alex Mills Social, Sydney  

“SOS26 is shaping up to be a banner year for State of Social, and I’m most looking forward to making myself uncomfortable with two days of challenging and provocative presentations and conversations. This year’s theme of friction really speaks to me and I’m hoping to bring some of that deliberate discomfort back to my work with a tinge of optimism too.”

Andrés López-Varela, Marketing Strategist, New South Wales  

“Every year I am surprised and delighted by what I take away. I am literally planning to turn up and be a sponge at SOS26. Plus, I do love me some epic SOS merch, which the team nails every year!”

Casey Bryan, Grand Cru Digital, Victoria  

“I’m excited about the AI-focused sessions and speaker insights that solve digital media challenges marketers are facing globally. With the pace of change in our industry, SOS26 is the perfect place to stay ahead of what’s next.”

Anne Pesic, Sine Qua Non Consulting, Perth  

“A refreshed marketing brain, some creative juice flowing again, and hanging out with cool people… and this year I’m taking the whole marketing team!”

Lara Potter, ROAR Group, Western Australia  

“For SOS26, I’m keen to see how marketers are dealing with the friction between AI, authenticity, brand trust and measurable performance. That feels especially relevant right now, particularly for organisations trying to grow globally while keeping their communications credible and human.”

Scott Forrest, Orthocell, Western Australia

“State of Social always serves as a way to reinforce the fundamentals (that you may have gotten distracted from chasing the latest trends), as well as making you excited for what’s possible.”

Marika Bailey, RAC Arena, Western Australia