Late to the State of Social party? Saira Manns was, too.

Yes, THAT Saira Manns. The Saira Manns who became a State of Social superstar with her Maps, Memes & Meteorological Mayhem breakout, which was voted one of SOS25’s best sessions.

Saira didn’t even buy a ticket to Australia’s smartest digital marketing event until 2022 – a full four years after the first State of Social. Now, she’s not only an SOS Hall of Famer, but one of our fiercest champions, and she’s returning to the stage at Optus Stadium for State of Social ’26: Friction.

So, don’t worry if you still haven’t got your All Access two-days-out-of-the-office pass to digital and social marketing enlightenment. You’re not late to 2026’s biggest digital marketing party. Yet.