Tyler O’Day
Director of Social Media
Empire State Realty Trust
Appearing at 9.40-10.20AM
Opening Keynote
SESSION DETAILS
Keeping Your Legacy Brand Relevant
How do you refresh your legacy brand? How can you be topical and trendy and push the limits when you need to juggle multiple stakeholders and keep shareholders sweet? Find out from the social media maverick who took the Empire State Building to new heights of social media stardom.
Tyler O’Day is the Director of Social Media at Empire State Realty Trust, where he drives innovative social campaigns for iconic properties like the Empire State Building.
Tyler previously served as Social Media Manager at Barstool Sports, crafting viral content and managing a nationwide college ambassador program.
Tyler is graduate of the University of Massachusetts with a degree in Political Science and Communication.
SESSION DETAILS
Keeping Your Legacy Brand Relevant
How do you refresh your legacy brand? How can you be topical and trendy and push the limits when you need to juggle multiple stakeholders and keep shareholders sweet? Find out from the social media maverick who took the Empire State Building to new heights of social media stardom.
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