Saira Manns

PR & Social Media Manager

Greyhound Australia

Appearing at 1.50-2.20PM

Breakout Session

SESSION DETAILS

Maps, Memes & Meteorological Mayhem: Harnessing the Cyclonic Power of Social Media
How did Greyhound Australia turn a cyclone of challenges into an opportunity to meme their way into people’s hearts and minds? Discover how they used mission-driven storytelling and cyclone memes to engage, inform, expand reach, create viral momentum and even deliver cultural benefits.

Saira Manns is a communications and social media specialist who blends creativity, curiosity, and compassion to tell stories that go the distance.

She began her journey wrangling media at Australia Zoo and later completed a PR internship at the Bornean Sun Bear Conservation Centre in Malaysia. Her work has travelled across conservation, tourism, higher education, and emergency services sectors, including content creation for the University of the Sunshine Coast and leading statewide campaigns for Surf Life Saving Queensland. These days, she drives national PR and social for Greyhound Australia, the country’s largest coach network.

With almost two decades of experience (yes, she’s feeling slightly ancient about that), Saira brings a values-led approach to everything she does – from crisis comms and influencer strategy to internal storytelling and content creation. She’s also worked as a freelance editor, contributed to a small publishing collective, and has dabbled in everything from podcasting and graphic design to photography and videography.

A proud multipotentialite with too many interests to count, Saira is passionate about corporate social responsibility, brand authenticity, and helping people create beautiful content that actually means something.

Not only does she hold a Master’s in Editing and Publishing, she’s also a master of puns (especially dog-related). You’ve been warned.

SESSION DETAILS

Maps, Memes & Meteorological Mayhem: Harnessing the Cyclonic Power of Social Media
How did Greyhound Australia turn a cyclone of challenges into an opportunity to meme their way into people’s hearts and minds? Discover how they used mission-driven storytelling and cyclone memes to engage, inform, expand reach, create viral momentum and even deliver cultural benefits.

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