Liana Rossi
Appearing at 2.45-3.45PM
Deep Dive
SESSION DETAILS
Trending Isn’t Trendy
Some businesses aren’t built to jump on trends. Some trends kinda suck. And sometimes it’s just better to avoid the latest one. Discover whether the trend is your brand’s friend in this thought-provoking dive into the cultural zeitgeist and the place of brands and content creation within it.
Liana Rossi is a surprisingly professional creative consultant.
Based in Sydney, Australia. An irreverent human, but serious about the work. Specialising in community, culture and earned attention, she (live, laugh) loves social media. Over the past decade plus; she’s been in the weeds and on the tools for brands like Mona, Spotify, Snapchat, Samsung and others that don’t start with an S.
Full of opinions—like any grown up debate-club theatre kid—she’s appeared at State of Social, SXSW, The Design Conference and is a regular panelist on ABC’s Gruen.
SESSION DETAILS
Trending Isn’t Trendy
Some businesses aren’t built to jump on trends. Some trends kinda suck. And sometimes it’s just better to avoid the latest one. Discover whether the trend is your brand’s friend in this thought-provoking dive into the cultural zeitgeist and the place of brands and content creation within it.
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