Ken Leung
Appearing at State of Social ’24
WORKSHOP
SESSION DETAILS
The Alchemy of Branding
How do you build successful brands like UNIQLO, DKNY and Belvedere? Find out from the creative maverick who built them through image-making, content creation and celebrity partnerships. Learn how to simplify: identify one clear message for your brand. Discover how to amplify: expand that message in electrifying ways. And master authenticity: stay true to your brand DNA.
Ken is a visionary creative leader that has led branding for the world’s largest fashion conglomerates LVMH and Fast Retailing.
Most recently he was the Global Creative Director at UNIQLO driving designer collaborations with Jil Sander, Jonathan Anderson and The Louvre as well as overseeing teams in New York, Paris and Shanghai. He also previously led brand creative at DKNY, 3.1 Phillip Lim, Monocle Magazine and has worked with global cultural icons such as Roger Federer, Bella Hadid and Tyler the Creator.
After 20 years in London and New York Ken returned home to Perth in 2021 with a new purpose — using his creativity and connections to elevate his community.
SESSION DETAILS
The Alchemy of Branding
How do you build successful brands like UNIQLO, DKNY and Belvedere? Find out from the creative maverick who built them through image-making, content creation and celebrity partnerships. Learn how to simplify: identify one clear message for your brand. Discover how to amplify: expand that message in electrifying ways. And master authenticity: stay true to your brand DNA.
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