Jonathan Harley

Appearing at 4.50-5.30PM

Keynote

SESSION DETAILS

Revenge of the Generalists in the Age of AI
What does it mean when our content-creation universe is accelerating ever faster and AI empowers anyone, anywhere, to create content at scale? Why might generalists be perfectly placed to thrive in this era of disruption? Drawing on five years inside Canva’s explosive growth, Jonathan Harley shares insights and lessons on content, community and creativity that every marketer can put into practice.

Jonathan Harley is a technology and media executive who has worked with Canva, Twitter, 60 Minutes Australia as well as ABC News and Current Affairs. On his journey from foreign correspondent to tech exec, Jonathan focusses on human-centred storytelling, combined with the best digital tools.

Now, as AI revolutionises content creation, it is critical to understand the difference between storytelling tools and techniques. But there’s good news for the multi-skillers: the fast-paced rate of change means that generalists may well be about to have their day!