Not long to go until SOS24! So many alchemists to choose from.
What do you need to do strategy-wise in the year ahead? Need to raise your creative game? Get the lowdown on emerging trends and tech? Improve your technical skills? Learn new ones?
Whatever’s on your digital and social to-do list for 2024-25, we’ve got a keynote, breakout or workshop alchemist for you at State of Social ’24. Just check out our lineup! We’re not f***ing about.
The hard bit? Choosing which breakouts and workshops to attend.
Frankly’s Michael Corcoran explaining how to understand the role social really plays for your brand and use some illogical alchemy to supercharge it.
The Washington Post’s Dave Jorgenson sharing stories from the TikTok frontline and how you can harness TikTok for your brand.
Multi-Cannes-Lion-winning strategist James Whatley demonstrating how you can create true alchemy between BRANDS and GAMING. What works, what doesn’t and why.
Trailblazing CMO and creator-economy expert Lia Haberman equipping you to create a social-first culture and unlock the power of social listening and content co-creation.
Meet Paula Bloodworth, Global Chief Strategy Officer
Tom Goodwin holds the distinction of being the 4 time #1 Voice in Marketing on LinkedIn, and now has over 725,000 followers on the platform.
DoubleVerify’s Imran Masood demystifying the three barriers to digital and social marketing effectiveness and how to verify your way to better outcomes.
Synergy’s Emma Hollins unpacking how to identify what’s important to your customers, develop compelling value propositions and create experiences your customers love and tell the world about.
Juicebox’s Joel Pember sharing the human-centred design and behavioural science behind creating deep customer connections, as well as the tech and philosophies you need to do it at scale.
Happiness Co’s Julian Pace providing practical strategies to avoid burnout, fire up your motivation and make the space to enjoy work and life.
Bennett’s Dave Stewart bringing you up to date on all the must-know legal issues affecting brands and digital and social marketers.
Emojipedia’s Jeremy Burge answering all your emoji-related marketing questions, including whether you should base a new campaign around an emoji proposal.
Freelance fan engagement expert Dr Georgia Carroll revealing what you can learn from fan-fave brands about nurturing community, loyalty and a passionate fanbase for your brand.
Social media superstar Georgia Tappy exploring the best channels, tactics and strategies for engaging with (and entertaining) Gen-Z.
Social media producer Scotty McDonald showing you how to be yourself in front of camera, create valulable video content and establish yourself as a trusted, knowledgeable guide
Bonfire’s Will Bal explaining Google’s Search Generative Experience (SGE), what it means for search marketing and what you need to do about it.
POLY’s Josh Gurgiel exploring the rise of viral-video FOOH (Faux Out of Home) advertising and what it means for brands using social and traditional OOH advertising.
Quiip’s Larah Kennedy dissecting the online culture wars and equipping you to manage and mitigate online outrage.
Brandable’s Tess Palmyre helping you overcome your biases and create some DEI magic that broadens the appeal of your brand.
Berlin’s Richard Berney revealing the power of creativity and how the best creative minds and agencies in the business harness playfulness (and how you can, too).
Lily Hoffmann sharing her award-winning video-first secrets to help you gain broader brand awareness and deeper brand salience through authentic evergreen and trending video.
Let’s Queer The Air’s Ashara Wills providing your toolkit for creating strategies and content that engage the LGBTIQA+ community and unlock new audiences, leads, growth and sales.
The Guardian’s Josh Taylor pulling back the curtain on the social media platform’s algorithms and what you need to know about how the content you (and your customers) see is being manipulated.
Legal eagle Taleesha Elder from Bennett pulls back the curtain on the media landscape.
Visibility mentor Bec Sands
Want to talk PR and personal brands? Who doesn’t? And who better to chat with than Australia’s top visibility mentor and coach.
Media maven Carmen Braidwood
You know her from 96fm Breakfast Show, Destination WA, Nine News, The Project and more. Why not get to know her in person?
Social Sandwich’s Edwin Smith
Survivor. The Voice. I’m a Celebrity. Love Island. 10 Sport… Edwin has run accounts for HUGE TV shows. Ask him about the celebrity likes on his socials.
So many alchemists (with more to come). Decisions, decisions…
With weeks to go, it’s time to start planning your program. But don’t fret, with your All Access ticket you’ve got 12 months’ access to ALL the recordings from SOS24. Every breakout. Every workshop. All ready to replay on demand. You won’t miss a minute (or digital marketing trick).
