Insights from State of Social

With so much crammed into two fun-filled days, there are so many reasons for anyone with an online brand (which is EVERYONE!) to attend State of Social ’25. So, we made it easy for you.

Go to pretty much any digital and social marketing conference in Australia and you can make a list of stuff the organisers have forgotten that’s as long as Elon’s right arm. Not at State fo Social, though.

Got the marketing blues? Change your digital and social tune at SOS25. The digital and social marketing doldrums: we’ve all been there. And the faster things change – whether it’s fickle algorithms, new trends or AI – the more often we find ourselves all at sea. Adrift in an ocean of competing demands, conflicting opinions…

You voted. We noted. And we’ve invited three of your fave speakers back for a refreshing encore at Australia’s most refreshing digital and social marketing conference, State of Social ’25: Refresh.

No joke. Your tribe is coming to State of Social ’25: Refresh to refresh their skills, strategies and professional networks. And wherever you are in your career, you NEED to be there IRL.

Burnout is burning through our industry’s talent pool. It’s time for a digital marketing and wellbeing reset, starting with State of Social ’25: Refresh on 26 & 27 August.

Tired of marketing conferences serving up stale ideas (and pastries)? Fed of with social marketing training programs that don’t deliver actionable takeaways? We feel you. And we’ve got you.

Consider this: State of Social ’25: Refresh is the 8th State of Social. Turn an 8 on its side and it becomes an infinity symbol denoting ongoing renewal. Refresh? Renewal? Coincidence?

Feel like you’re going through the digital and social marketing strategy motions, copying this digital strategy or that social trend? You’re 5 steps from a refreshing new strategy at State of Social ’25.

Is State of Social ’25: Refresh on your 2025 vision board? Because whatever your goals, Australia’s most refreshing digital and social marketing conference makes them achievable.

All the digital and social education (and people). All in one place: SOS25!

When did digital and social marketing get so complicated?! We say, enough! And Australia’s smartest digital marketing conference is back to equip you to KISS instead.

Clear your mind of the unnecessary and your calendar for 26 & 27 August. SOS25 is coming. More details soon…

More nuggets of digital marketing gold. More 24-carat insights and ideas. The Alchemists is a mine of digital marketing education and inspiration you can tap into, anytime, anywhere. So, go on. Dig in!

Join Andrés López-Varela, the ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media and marketing consultant Georgia Tappy as they look at the changing role of organic content and overcoming content fatigue.

Join Andrés López-Varela, Bonfire’s Will Bal and Synergy’s Emma Hollins as they nerd out about the seismic changes in Search and how brands should navigate this new environment in light of generative AI.

Join Andrés López-Varela, fan engagement expert Dr Georgie Carroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart to discover how marketers and brands can tap into fandoms.

Join Andrés López-Varela, Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre as they ask how social media affects our mental wellbeing and how we can do better.