Join Andrés López-Varela, the ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media and marketing consultant Georgia Tappy as they look at the changing role of organic content and overcoming content fatigue.
Join Andrés López-Varela, Bonfire’s Will Bal and Synergy’s Emma Hollins as they nerd out about the seismic changes in Search and how brands should navigate this new environment in light of generative AI.
Join Andrés López-Varela, fan engagement expert Dr Georgie Carroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart to discover how marketers and brands can tap into fandoms.
Join Andrés López-Varela, Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre as they ask how social media affects our mental wellbeing and how we can do better.
Join Andrés López-Varela, Frankly’s Michael Corcoran, creator economy expert Lia Haberman and founder of Emojipedia Jeremy Burge for a peek into the pros, cons and future of social media.
Got a big brand story to tell but a teeny budget? Got a hefty budget but your story feels a little light on substance? Whatever your budgetary or storytelling challenges, you’re going to want to join The Alchemists host Andrés López-Varela for episode 4 or our limited-series podcast.
Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!
State of Social ’24 will equip you with the creative, strategic and technical smarts to create digital marketing gold, right now. But what does digital marketing alchemy look like tomorrow?
High fives and nose boops all around! The Barkout Session is back for State of Social ’24.
New customers and genius marketing ideas don’t grow on trees. Who knew?! But we’ve got two workshops at State of Social ’24 that’ll make conjuring creative brilliance and a more diverse customer-base muuuch easier.
What do you need to do strategy-wise in the year ahead? Need to raise your creative game? Get the lowdown on emerging trends and tech? Improve your technical skills? Learn new ones?
Culture wars here. Online outrage blowing up there. Deep-fakery and sh!tf%ckery everywhere. The battle to navigate the media landscape is real. Good thing we’ve got a breakout for that at SOS24.
What’s REALLY going on under the skin of the social media platforms? What’s REALLY going on in the heads and hearts of your customers? Find out on Day One at State of Social ’24.
Just when you thought we couldn’t squeeze any more digital marketing gold into State of Social ’24, we go and announce our limited-series SOS24 podcast.
Maybe you’ve been holding out for your new marketing training budget. Perhaps you’ve been watching our lineup of digital marketing alchemists take shape. Either way, it’s time.
Add a large helping of gourmet eats and treats. Stir in 800 digital marketers. Mix together at Optus Stadium. And voila! State of Social ’24 is served.
No divas or chest beaters. No self-proclaimed ‘gurus’ or saviours. EVERYONE at State of Social ’24 is on the frontline, on the tools and up for a unique coming together of digital alchemy talent.
From Nike and Peloton to Pinterest and the Jordan Brand. From W+K and Uncommon to Idris Elba’s creative shop. From London, New York, Shanghai and Portland and now to Perth.
