Insights from State of Social

State of Social ’24 will equip you with the creative, strategic and technical smarts to create digital marketing gold, right now. But what does digital marketing alchemy look like tomorrow?

High fives and nose boops all around! The Barkout Session is back for State of Social ’24.

New customers and genius marketing ideas don’t grow on trees. Who knew?! But we’ve got two workshops at State of Social ’24 that’ll make conjuring creative brilliance and a more diverse customer-base muuuch easier.

What do you need to do strategy-wise in the year ahead? Need to raise your creative game? Get the lowdown on emerging trends and tech? Improve your technical skills? Learn new ones?

Culture wars here. Online outrage blowing up there. Deep-fakery and sh!tf%ckery everywhere. The battle to navigate the media landscape is real. Good thing we’ve got a breakout for that at SOS24.

What’s REALLY going on under the skin of the social media platforms? What’s REALLY going on in the heads and hearts of your customers? Find out on Day One at State of Social ’24.

Just when you thought we couldn’t squeeze any more digital marketing gold into State of Social ’24, we go and announce our limited-series SOS24 podcast.

Maybe you’ve been holding out for your new marketing training budget. Perhaps you’ve been watching our lineup of digital marketing alchemists take shape. Either way, it’s time.

Add a large helping of gourmet eats and treats. Stir in 800 digital marketers. Mix together at Optus Stadium. And voila! State of Social ’24 is served.

No divas or chest beaters. No self-proclaimed ‘gurus’ or saviours. EVERYONE at State of Social ’24 is on the frontline, on the tools and up for a unique coming together of digital alchemy talent.

From Nike and Peloton to Pinterest and the Jordan Brand. From W+K and Uncommon to Idris Elba’s creative shop. From London, New York, Shanghai and Portland and now to Perth.

There’s digital marketing magic. There’s digital marketing science. Then there’s digital marketing alchemy. And that’s what you’ll learn at State of Social ’24. Invaluable stuff like…

Get people sharing, with POLY’s Josh Gurgiel and the South Australian Tourism Commission’s Lily Hoffmann.

Anyone can create digital marketing content. But creating meaningful connections? Not so much. Lucky for you, Juicebox’s Joel Pember will explain how to do it – at scale – at State of Social ’24.

State of Social is different. Not weird-Uncle-Terry different. With your All Access ticket, it’s one-of-a-kind-learning-experience different because YOU create your own workshop and breakout program.

That’s right, baby! State of Social ’24 is the one to beat.

If your socials leave customers cold or you get hot under the collar creating social videos, make a beeline for Dr Georgie Carroll and Scotty McDonald at State of Social ’24.

If you feel like you’re constantly chasing likes and shares and new followers and trends and getting nowhere, you need to master a social-first approach that puts the audience at the center of your universe. And you can, with Lia Haberman at State of Social ’24.