Josh Gurgiel

Having made his parents proud by studying law and working as a commercial lawyer for two and a half years, Josh decided to abandon that goodwill and start again in the dynamic world of advertising. Working as a passionate media planner at global agencies, OMD and Carat, Josh worked primarily across Roadshow Films and then Disney, helping break box office records for some of history’s biggest film franchises including The Hunger Games, Star Wars and Pride & Prejudice & Zombies.  ​ ​

But his obsessive engagement with Outdoor advertising (making him a hazard to anyone on the road) saw him harness this obsession and move to oOh!media where he headed up the Strategic Client Solutions team, helping the sales team smash sales targets for over four years through keen data-led strategic thinking. Josh returned ‘agency-side’ as Head Media Thinker at Thinkerbell, spending a year developing the agency’s market-facing media product as well as embedding these capabilities within the wider agency offering, leading and securing major pitch wins based on this ‘joined-up model’.  ​ ​

But the allure of the creative possibilities of Out-of-Home was too strong seeing Josh return to head up POLY – oOh!media’s content and creative innovation hub – where he gets to channel all of his enthusiasm (read: hyper-activity) into helping brands capture maximum attention on the move. His parents couldn’t be prouder.