Joel Pember
Juicebox
Appearing at State of Social ’24
BREAKOUT SESSION
SESSION DETAILS
The Criticality of Meaningful Connections
Stop creating meaningless content. Start creating meaningful digital experiences and connections. From the human-centred design and behavioural science required to connect with customers to the new tech and philosophies you’ll need to scale them up, discover and hone the skills, smarts, systems and strategies you need to create a deep connection between people and your brand.
As the Brand Director & Co-Founder of Juicebox, a market leading digital agency, Joel has been on the frontline of digital transformation, media disruption and human behavioural change for nearly two decades.
He is currently focussed on the strategic direction and management of the Juicebox brand, ensuring that it remains relevant and desired in chosen markets across APAC region, while providing expert commentary on how design, technology and data are changing the fundamentals of the agency model and marketing profession.
SESSION DETAILS
The Criticality of Meaningful Connections
Stop creating meaningless content. Start creating meaningful digital experiences and connections. From the human-centred design and behavioural science required to connect with customers to the new tech and philosophies you’ll need to scale them up, discover and hone the skills, smarts, systems and strategies you need to create a deep connection between people and your brand.
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