Aaron Matthews

Creative Fix

Appearing at State of Social ’22 & ’23

Workshop

SESSION DETAILS

Sonic Signals
In this session, we’ll explore the fascinating world of audio branding and uncover the secrets behind creating an effective sonic identity for your brand. Creative Fix’s Aaron Matthews will delve into the psychology of sound and examine the ways in which certain sounds can trigger emotional responses in listeners. We’ll also look at case studies of successful audio branding campaigns, and learn how these brands used sound to set themselves apart from their competitors. By the end of this session, you’ll have a deeper understanding of the importance of audio branding and the role it plays in creating a strong brand identity. You’ll leave with practical tips and insights that you can apply to your own brand, whether you’re just starting out or looking to refresh your existing identity.

Aaron is a passionate music and sound producer who has been involved in the audio industry from a young age. At just 18 years old, he started working as an audio producer at his local radio station. Over time, he honed his skills and went on to work for some of the biggest radio stations in the UK, including BBC Radio 1, Capital Radio, Kiss 100, and Magic FM.

In addition to his work in traditional radio, Aaron was an early adopter of digital audio and joined Spotify as a freelance producer when the platform was still in its early stages. There, he worked with the sales team to develop innovative audio concepts for clients in the new digital audio era.

Aaron now heads up Creative Fix, an audio marketing agency that specializes in helping brands find their unique sound. As a master of all things audio, Aaron and his team work with brands with sonic logo creation, music composition, voiceovers, and audio advertising. Through their work, they help brands create a cohesive and memorable audio identity that resonates with their audience and helps them stand out.