Aaron Matthews

Co-Founder

Original Audio

Deep Dive

SESSION DETAILS

Rethinking Audio: How Personalised Audio Can Drive Bigger Impact for Your Brand
Imagine an ad that speaks to each listener, altering according to the individual’s location, the time, even the weather. Original Audio’s Aaron Matthews and Adam Johnson are coming to SOS25 to explain how you can use audio creative, data and AI to do just that. In real-time. At scale!

Aaron is a passionate music and sound producer who has been involved in the audio industry from a young age. At just 18 years old, he started working as an audio producer at his local radio station. Over time, he honed his skills and went on to work for some of the biggest radio stations in the UK, including BBC Radio 1, Capital Radio, Kiss 100, and Magic FM.

In addition to his work in traditional radio, Aaron was an early adopter of digital audio and joined Spotify as a freelance producer when the platform was still in its early stages. There, he worked with the sales team to develop innovative audio concepts for clients in the new digital audio era.

Aaron is now the Creative Director of Original Audio, a company born from a chance meeting at State of Social 2023. Original Audio is a full-service agency at the forefront of the next wave in audio advertising, specialising in audio branding, creative, and AI-powered dynamic audio ads. Original Audio recognises how great audio creative can grow brands but also drive performance through technology, data and personalisation.