2022 Speakers

THEME: MVP

State of Social ’22 focused on what genuinely delivered value. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, cutting through noise to highlight what mattered most.

This year centred on value. Both how it is created and how it is measured. MVP explored the dual meaning of being the Most Valuable Player inside an organisation, while also embracing a Minimum Viable Product mindset to move faster, test ideas earlier, and learn in real time.

Speakers shared how focusing on progress over perfection leads to smarter launches, better decision-making, and more resilient marketing teams. The takeaway was clear. Impact does not come from doing more, but from doing what matters most.