Insights from State of Social

Whatever alchemy you want to perform, you’ll learn everything you need to smash your professional development goals at State of Social ’24.

Make sure you’re in the mix and ready for whatever 2024-25 throws at you.

How come some people can conjure digital marketing gold out of thin air? What’s their secret?! Find out at State of Social ’24: Alchemy on 27 & 28 August at Optus Stadium.

Last week, a record 700 guests joined State of Social founder Meg Coffey at Optus Stadium for the sixth year of Australia’s foremost digital marketing education event. And what an event it was.

In a post-truth world, how do you create content that builds trust and loyalty?

Whether you’re into your craft brews or more of an oenophile (or plain teetotal), everyone knows the beer market is one of the most competitive around.

Stephen will explain what’s just around the corner and way over the horizon in his powerful closing keynote – the opportunities and challenges, the positive signs and warning signals – wrapping up two epic days of digital education at State fo Social ’23.

Want the truth about AI? Choose the red pill and listen to Now We Collide’s Ryan Bodger and Bob Connelly at SOS23.

Choose your own State of Social ’23 adventure.

Dread making a branding decision that leaves your customers c-c-cold? We get it. And we’ve got you. Or Mood Institute’s Nathan Jones and Ragan’s Jess Zafarris have.

What would you give to cut through and connect like LADbible? Well, assuming you have your All Access ticket to Stated of Social ’23, you only need to give an hour of your time and join LADbible’s Mel Ho for her workshop on Day Two of SOS23.

Sure, it’s Australia’s brightest, brainiest digital marketing event. And sure, digital, social and marketing pros and agencies from all over upskill at SOS every year. But is it worth it?

Imagine knowing (not thinking or hoping but knowing) exactly what to do with your digital marketing, whatever signals our big, noisy world sends you. Like a foolproof sixth sense.

With real-world examples from his work with NOVA, where he’s harnessing digital tech and channels – including podcasting – to break the broadcast mould, Adam’s breakout is packed with valuable lessons for anyone in marketing looking to unlock new customer engagement opportunities. 

Whether you’re struggling to find more customers, the right words or happiness, we’ve got you covered with the three latest additions to our workshop line-up at State of Social ’23.

Can you claim a 120% deduction on your SOS23 ticket? 💯 That’s right, the government is (finally) passing the Skills & Training Boost tax package. It means you can claim the cost of your State of Social ’23 ticket as a tax deduction, as normal, PLUS A 20% BONUS TAX BREAK ON TOP! Read all…

Australian social media laws and Gen Z psychology: two of life’s elusive mysteries. But not anymore. We’ve lined up two must-see breakout masterclasses for State of Social ’23 that will ensure you stay on the right side of Gen Z. And the law.

Our practical workshops on Day Two of State of Social are the stuff of legend. And we’ve got two of SOS22’s legends back for an encore this year to help you upskill it on social and GA4.