WHAT’S YOUR MVP?
RAISE YOUR SOCIAL AND DIGITAL GAME
Australia’s brainiest digital marketing event is back to equip you with the skills, tools and smarts you need to stay ahead of the pack.
From becoming the Most Valuable Player to fast-tracking projects with a Minimum Viable Product mindset, getting your MVP on means getting maximum points on the board with minimum effort.
Perfect your strategy and master new tactics. Slam-dunk your execution and convert your goals. Find your niche and dominate the market. Raise your social and digital game at SOS ’22.
Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.
Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.
GET YOUR TICKET NOWWHAT’S HAPPENING?
PROGRAM
*subject to change
-
8.15am
REGISTRATIONS & WELCOME COFFEE
-
9.00am
ACKNOWLEDGEMENT OF COUNTRY
-
9.15 - 9.30am
OPENING REMARKS
State of Social Founder Meg Coffey takes to the stage to kick things off for 2022.
-
9.30 - 10.10am
KEYNOTE SPEAKER
-
10.20 - 11.00am
KEYNOTE SPEAKER
-
11.10 - 12.00pm
KEYNOTE // Jennie Sager, Nextdoor
What exactly is a community these days? Why does it matter? How do you build one around your brand? (Clue: You don’t. You build it around your customers.)
From big blue-sky insights to small-scale ground-level ideas, Jennie Sager will be sharing how to connect, cultivate and celebrate a community that adds value to customers’ lives, as well as your brand.
-
12.00 - 1.00pm
LUNCH
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
-
1.10 - 1.40pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Sked Social
Politics, personality and pandemics with Patrick Ashforth
Meet Mark McGowan’s former social media advisor. Find out what lessons he learned managing the Premier’s socials during the pandemic and how you can apply them in your digital marketing, from embracing your brand’s personality to pivoting like a political pro.River View Room 3 // Sponsored by Coffey & Tea
-
1.50 - 2.20pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Sked Social
Navigating through a carpet of wildflowers with Cory Gale
How do you identify what’s unique about your brand, then cultivate content that leverages all that uniqueness? How do you sow the seeds for a content and community strategy that will blossom and bloom? Take a leaf (or petal) out of Tourism WA’s book.River View Room 3 // Sponsored by Coffey & Tea
-
2.30 - 3.00pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
Why understanding your customers is the only marketing strategy you need with Hayley Boneham
Like the gun mechanic whose car needs a service, marketing pros and agencies often neglect their own marketing. Not Bonfire. And not Hayley. In her masterclass, Hayley will share tips from the Bonfire playbook on everything from personas, psychometric profiling and social listening to strategy and campaigns, so you can identify and motivate your ideal clients.River View Room 2 // Sponsored by Sked Social
River View Room 3 // Sponsored by Coffey & Tea
-
3.00 - 3.45pm
AFTERNOON TEA
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
-
3.50 - 4.30pm
KEYNOTE SPEAKER // David Ray, Reddit
From r/wallstreetbets and the crash of the One Simple Wish website to the Battle of the Joshes, in 2021, the most notable moments on Reddit were when redditors took their comments, comradery, conversations, and more from URL to IRL.
In his must-see keynote, David Ray will take a deep dive into the moments and communities that inspired redditors to be catalysts for change both online and in the real world, exploring the reverberating impacts of this for brands and community-builders alike.
-
4.35 - 5.15pm
KEYNOTE SPEAKER
-
5.20pm
CLOSING REMARKS
-
5.25 - 6.30pm
#SMPERTH Drinks
-
8.10am
REGISTRATIONS & WELCOME COFFEE
The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.
-
9.00 - 10.00am
MORNING WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
Cut through the digital noise with Aaron Matthews
66% of the population listens to music and podcasts every week. 86% of brands and agencies see audio marketing as an essential part of their future. Having an audio strategy for your brand is more important than ever. And Aaron Matthews from Creative Audio Fix is coming to SOS22 with a masterclass to help you develop a distinct voice for your brand that resonates and motivates.River View Room 2 // Sponsored by Sked Social
Confidence on Camera with Carmen BraidwoodRiver View Room 3 // Sponsored by Coffey & Tea
Capture shots that convert customers with Thom Davidson
Who needs a professional photographer?! OK, so there are plenty of times when we marketers need a professional photographer, especially one of the calibre of Shot By Thom’s Thom Davidson. He’s one of WA’s finest. But if you’re looking to raise your everyday content-creation and visual storytelling game, Thom’s smartphone and digital photography workshop is for you. -
10.15 - 11.15am
MORNING WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Advertising Council Australia
Stay in the Moment with Myles Pollard
Any digital marketing gig is about the performance of your strategies and tactics. But it all starts with your performance with the people that matter – your clients, whether they’re internal or external.In his workshop, Myles will share vital methods for staying cool, calm, confident and creative under pressure. Discover how to control your nerves, stay receptive and communicate clearly and compellingly when time’s tight and you need to let your creativity loose.
River View Room 3 // Sponsored by Sked Social
-
11.30am - 12.30pm
MORNING WORKSHOP 3
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Sked Social
River View Room 3 // Sponsored by Coffey & Tea
Maximum Volume Possible: the new MVP with Andrés López-Varela
For years, brands and marketers have been fighting the good fight against the tsunami of content on the internet. We’ve always tried to stay above the fray, focus on quality over quantity and be selective about the content we create. But, for better or worse, we’ve lost that fight.The now established $100 billion creator economy, the definitive lurch towards short-form video content and streamlined social commerce have transformed the internet into a high-velocity, high-volume hypermart of content. And, as the age-old saying goes, “if you can’t beat them, join them”. So, it’s time for brands to properly join the party by going Maximum Volume Possible.
In this workshop, Andrés López-Varela, GM, Strategy & Operations at Storyation, will show you how to re-think your content strategy to achieve the Maximum Volume Possible in a manageable way.
-
12.30 - 1.30pm
LUNCH
Enjoy a light lunch and take a moment to let the learning sink in.
Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.
-
1.35 - 2.35pm
AFTERNOON WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Sked Social
Branded Entertainment with Mike DrysdaleRiver View Room 3 // Sponsored by Coffey & Tea
-
2.45 - 3.45pm
AFTERNOON WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
River View Room 1 // Sponsored by Bonfire
River View Room 2 // Sponsored by Sked Social
River View Room 3 // Sponsored by Coffey & Tea
-
4.00-4.45pm
KEYNOTE SPEAKER
-
4.45-4.50pm
CLOSING REMARKS
-
VIRTUAL #1
SLAM-DUNK YOUR GOOGLE BUSINESS PROFILE OPTIMISATION w/ Casey Bryan
An extra special session for All Access and Virtual ticket holders.
Casey Bryan is a Google maestro – she knows about pretty much everything that’s important to know and if she doesn’t she sure knows how to Google it. Use this session to learn how to attract more sales, leads and customers through your free Google Business Profile in just a few easy steps.
-
VIRTUAL #2
EXTRA SPECIAL ONLINE SESSION
An extra special session for All Access and Virtual ticket holders.
-
VIRTUAL #3
EXTRA SPECIAL ONLINE SESSION
An extra special session for All Access and Virtual ticket holders.
GET YOUR LEARN ON
TICKETS
“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.
“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.
“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.
In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
SPONSORS
State of Social ‘22 would not be possible without a dedicated group of supporters and friends.
Newsletter
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘22 as soon as details are released?