A LOOK AT CURRENT AND FUTURE TRENDS IN SOCIAL MEDIA & DIGITAL MARKETING.
25TH & 26TH AUG 2026
PERTH WESTERN AUSTRALIA
SOS26: FRICTION
If this feels like it’s for you, it probably is.
Friction. It’s everywhere. It’s in the grind between strategy and intuition, ambition and reality, humanity and technology. It’s in our schedules, budgets, feeds. It’s hot and raw and uncomfortable. But it’s also the creative furnace where marketing brilliance is forged.
This year, State of Social ’26 isn’t stepping away from the fire and the fight. We’re diving into it.
We’re harnessing the force of friction to question what we do, to hone our craft, ignite new ideas and fan the flames of ingenuity. Because nothing truly great comes without a little resistance.
And because, as you’ll discover at State of Social ’26 on 25 & 26 August, friction is your friend. And nothing good comes without a little bit of resistance.
State of Social is an award-winning event – an educational, inspirational experience – where we transform Optus Stadium into a hub of marketing reinvention.
WHAT’S HAPPENING?
PROGRAM
*SUBJECT TO CHANGE
Early risers win! Doors are open and the Hunt and Brew coffee is flowing.
Get in early, grab your lanyard and a quick nibble.
Today is where pressure becomes progress and friction becomes fuel.
We are honoured to be welcomed by Barry Winmar, a Whadjuk Noongar man with connections to the Ballardong region.
We pay our respects to the Whadjuk people of the Noongar Nation, the Traditional Custodians of the land on which we gather. The Whadjuk people have lived, learned, and maintained a deep connection to the area known as Boorloo (Perth) for more than two thousand generations.
State of Social Founder Meg Coffey takes to the stage to kick things off for 2026.
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
A quick recap from our MC and it’s time to move on to drinks!
Day One is done. Let’s have a drink and reminisce.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Enjoy lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
State of Social Founder Meg Coffey takes to the stage to close things out for 2026.
Two epic days are done. Time to let the drinks flow.
GET YOUR LEARN ON
TICKETS
ALL ACCESS
TWO DAYS OF FUN
$795+GST
UNTIL 28 FEBRUARY
FULL PRICE $1150+GST
GENERAL
DAY ONE ONLY
$645+GST
UNTIL 28 FEBRUARY
FULL PRICE $835+GST
ONLINE
POST-EVENT VIDEO ACCESS
$299+GST
ONLINE
“DEFINITELY THE BEST MARKETING AND OR SOCIAL MEDIA CONFERENCE I’VE BEEN TO.” – SARAH B.
“This is the only event my team comes together for and we’ve had so many great conversations out of it.” – brad l.
“Absolutely fantastic two days. I have come away inspired, educated and in awe of all the talent that was in the room. The speakers were superb and workshops fantastic. … Cannot wait to implement what I learnt and see you next year.” – Nicola D.
“you hit the nail on the head when it comes to organising an event for marketers. The two days of the event are two of my favourite days of the year and something I really look forward to!”
“AMAZING CONFERENCE, THE BEST SOCIAL AND DIGITAL CONFERENCE I’VE ATTENDED IN AUSTRALIA.” – ELIZA T.
In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
SPONSORS
State of Social ‘26 would not be possible without a dedicated group of supporters and friends.
NEWSLETTER
STAY IN THE LOOP
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