A LOOK AT CURRENT AND FUTURE TRENDS IN SOCIAL MEDIA & DIGITAL MARKETING.
26TH & 27TH AUG 2025
PERTH WESTERN AUSTRALIA
SOS25: REFRESH
resetting the rules. shaping what’s next.
Not just a conference, State of Social is an award-winning event – an educational, inspirational experience – where we transform Optus Stadium into a hub of marketing reinvention.
We’re bringing together the industry’s sharpest minds to share fresh ideas, case studies, and proven tactics, so you can refresh your perspective and re-energise your approach to all things digital and social.
Over two days of learning and laughs, we’ll equip you with everything you need to reset your strategies, cut through the noise, and get back to what really matters: growing your brand with purpose and clarity.
The data. The know-how. That creative spark. Plus the tools to transform it all into a wave of awareness, engagement, and measurable conversions. Come ready to hit refresh and leave ready to redefine the rules.
See what our industry’s frontrunners are (and aren’t) doing. Hear what the digital world’s trailblazers think before it’s trending. Savour the gourmet eats and treats, inhale the aroma of bottomless barista-brewed coffee, and buckle up for those oh-so-refreshing SOS experiences.
WHAT’S HAPPENING?
PROGRAM
*SUBJECT TO CHANGE
Early risers win! Doors are open and the coffee is brewing.
Get in early, grab your lanyard, a quick nibble, and settle in for a day of magic and mystery.
State of Social Founder Meg Coffey takes to the stage to kick things off for 2025.
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
A quick recap and it’s time to move on to drinks!
Day One is done. Let’s have a drink and reminisce.
Get your gold coins or cards ready because Dogs’ Refuge Home is back for our famous Barkout Session – that’s right, you get to cuddle puppies and DRH gets a donation!
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
| Level: All | Theme: Niche | Category: Any Business |
Enjoy lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Your choice of sessions covering the hottest topics in social media and digital marketing.
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
State of Social Founder Meg Coffey takes to the stage to close things out for 2025.
Two epic days are done. Time to let the drinks flow.
GET YOUR LEARN ON
TICKETS
ALL ACCESS
$795+GST
UNTIL 28 FEBRUARY
TWO DAYS OF FUN
GENERAL
$595+GST
UNTIL 28 FEBRUARY
DAY ONE ONLY
ONLINE
$299+GST
ONLINE
VIDEO ACCESS ONLY
“Absolutely fantastic two days. I have come away inspired, educated and in awe of all the talent that was in the room. The speakers were superb and workshops fantastic. … Cannot wait to implement what I learnt and see you next year.” – Nicola D.
“you hit the nail on the head when it comes to organising an event for marketers. The two days of the event are two of my favourite days of the year and something I really look forward to!”
“This is the only event my team comes together for and we’ve had so many great conversations out of it.” – brad l.
“AMAZING CONFERENCE, THE BEST SOCIAL AND DIGITAL CONFERENCE I’VE ATTENDED IN AUSTRALIA.” – ELIZA T.
“DEFINITELY THE BEST MARKETING AND OR SOCIAL MEDIA CONFERENCE I’VE BEEN TO.” – SARAH B.
In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
SPONSORS
State of Social ‘25 would not be possible without a dedicated group of supporters and friends.
NEWSLETTER
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