MATTHEW KOBACH

In 2007, Matthew Kobach became one of the first to ever pursue a PhD predicting how people use social media. This led to an opportunity with a social media analytics firm where he coded social media sentiment and looked to spot cultural trends.

Matthew became so adept at identifying the attributes of effective content, that he co-founded a social media marketing firm specializing in increasing brand awareness, creating bold content, and converting followers into customers.

Wanting to apply his expertise to a global brand, he accepted a position with Intercontinental Exchange and effectively implemented a social media and digital strategy for each of their business units (including the New York Stock Exchange). Matthew used the NYSE’s social media profiles in never-before-seen ways, resulting in millions of followers and recognition from several media outlets (e.g. Mashable, Digiday, Adweek, Cheddar, Vox).

Matthew is currently the Director of Content Marketing at Fast, where he is using his expertise to raise awareness and build affinity for this newly launched tech brand.