Georgia Tappy

Appearing at State of Social ’24

WORKSHOP

SESSION DETAILS

What’s Old Is New Again: How To Speak to Gen-Z Through Organic Social Media
It turns out that the best way to connect with Gen-Z is to start by listening. Learn how to cut through the noise to engage Gen-Z. Weigh up the pros and cons of different channels, from newsletters and Reddit subs to Threads, Instagram and Facebook. Master the art of creating (and repurposing) valuable content that leverages brand love and trends in a sustainable way Gen-Z will appreciate.

Hi, my name’s Georgia. I’m a writer and strategist who specialises in organic social media content creation. I have almost a decade of experience in digital marketing and have worked clientside for government, hospitality businesses and NGOs (Parks Victoria, Riverland Group, Epilepsy Foundation of Australia) as well as corporate agencies (Ogilvy PR, Popsicle Designs).

In my spare time, I like to explore beaches and trails all over Victoria. I particularly love snorkelling and diving – my last overseas scuba trip was a weeklong stay in Tulamben, Bali, where I dove through a WW2 shipwreck and swam with turtles.