Georgia Tappy

Appearing at 1.30-2.30PM

Deep Dive

SESSION DETAILS

Reach into the Past to Figure Out the Future: How to Connect with Gen-Z Through Social Media
How do you listen to, learn from and create compelling content for a generation that’s online to be entertained? How do you build a brand Gen-Z enjoys and respects? From Insta to TikTok. From YouTube to Substack. From big cultural trends to tactical specifics. Master your Gen-Z A-game.

I’m a social media consultant based in Melbourne. My work specialises in youth marketing, with a particular focus on queer and pop culture.

Over the past 10 years, I’ve created viral videos for corporate clients, NGOs and government agencies. I specialise in pairing great visuals with even better storytelling.