Insights from State of Social

What makes SOS25 the best digital marketing event? Ask the best in the business

Running on empty? Perhaps you’re running in the wrong direction. Good thing Tim Duggan is back for State of Social ’25: Refresh with a factory reset for your creativity and work-life balance.

Hunt & Brew making all your networking-over-coffee dreams come true.

AI tools. Algorithmic trends. Micro-influencers. If you’re anything like us, you’ll have heaps of questions about where we are and where we’re headed. And like us, you’ll want to sit in on these three blockbuster breakout sessions at State of Social ’25.

The path to success is in your data. DoubleVerify’s Jack Smith and AI will help you find it. Google’s and Meta’s digital marketing data and analytics are great, but they’ll only help you get – or see – so far. How do you escape these walled gardens? AI and DoubleVerify’s Jack Smith have the answers….

There’s nothing like attending Australia’s best digital and social marketing conference event at Optus Stadium. But if you really can’t make it to SOS25 in person, an Online ticket comes a close second.

Forget that data. Cancel that brainstorm. Step out of your glass tower and away from your ego. It’s time to find your next BIG idea in the real world with advertising hypnotist Amber Martin.

Imagine an ad that speaks to the listener – not a demographic, an individual – altering according to their location, the time, even the weather. Sounds like the best way to cut through in a market where everyone’s shouting.

We’re pouring everything we learned over eight years of State of Social (and everything you’ve asked for) into making this year’s State of Social event the biggest, most refreshing yet. And that means…

How do you generate 120,000 views from a single post on a fledgling Insta channel on the apparently boooring (but potentially life-saving) topic of battery recycling?

Turn your SOS25 trip into a (tax-deductible 🤫) break in the City of Lights and you’ll go back fully recharged, reinvigorated and ready to turn 2025 into your best year yet.

Every year is bigger and better than the one before. Every year is jam-packed with new ideas and experiences.

With so much crammed into two fun-filled days, there are so many reasons for anyone with an online brand (which is EVERYONE!) to attend State of Social ’25. So, we made it easy for you.

Go to pretty much any digital and social marketing conference in Australia and you can make a list of stuff the organisers have forgotten that’s as long as Elon’s right arm. Not at State fo Social, though.

Got the marketing blues? Change your digital and social tune at SOS25. The digital and social marketing doldrums: we’ve all been there. And the faster things change – whether it’s fickle algorithms, new trends or AI – the more often we find ourselves all at sea. Adrift in an ocean of competing demands, conflicting opinions…

You voted. We noted. And we’ve invited three of your fave speakers back for a refreshing encore at Australia’s most refreshing digital and social marketing conference, State of Social ’25: Refresh.

No joke. Your tribe is coming to State of Social ’25: Refresh to refresh their skills, strategies and professional networks. And wherever you are in your career, you NEED to be there IRL.

Burnout is burning through our industry’s talent pool. It’s time for a digital marketing and wellbeing reset, starting with State of Social ’25: Refresh on 26 & 27 August.