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State of Social

SOS24

OR CHECK OUT NEWS FROM SOS19 | SOS20 | SOS21 | SOS22 | SOS23 | SOS24 | SOS25

Want more SOS24 gold? The Alchemists series is live!

Want more SOS24 gold? The Alchemists series is live!

More nuggets of digital marketing gold. More 24-carat insights and ideas. The Alchemists is a mine of digital marketing education and inspiration you can tap into, anytime, anywhere. So, go on. Dig in!

Read Now Want more SOS24 gold? The Alchemists series is live!Continue

Episode 9 // Organic Content: The Hottest Takes

Episode 9 // Organic Content: The Hottest Takes

Join Andrés López-Varela, the ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media and marketing consultant Georgia Tappy as they look at the changing role of organic content and overcoming content fatigue.

Read Now Episode 9 // Organic Content: The Hottest TakesContinue

Episode 8 // The End of Search (as We Know It)

Episode 8 // The End of Search (as We Know It)

Join Andrés López-Varela, Bonfire’s Will Bal and Synergy’s Emma Hollins as they nerd out about the seismic changes in Search and how brands should navigate this new environment in light of generative AI.

Read Now Episode 8 // The End of Search (as We Know It)Continue

Episode 7 // Building Bridges: Fandom and Brands

Episode 7 // Building Bridges: Fandom and Brands

Join Andrés López-Varela, fan engagement expert Dr Georgie Carroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart to discover how marketers and brands can tap into fandoms.

Read Now Episode 7 // Building Bridges: Fandom and BrandsContinue

Episode 6 // Mental Health and Social Media

Episode 6 // Mental Health and Social Media

Join Andrés López-Varela, Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre as they ask how social media affects our mental wellbeing and how we can do better.

Read Now Episode 6 // Mental Health and Social MediaContinue

Episode 5 // The Power of the Big Platforms

Episode 5 // The Power of the Big Platforms

Join Andrés López-Varela, Frankly’s Michael Corcoran, creator economy expert Lia Haberman and founder of Emojipedia Jeremy Burge for a peek into the pros, cons and future of social media.

Read Now Episode 5 // The Power of the Big PlatformsContinue

Episode 4 // Effective Storytelling on Any Budget

Episode 4 // Effective Storytelling on Any Budget

Got a big brand story to tell but a teeny budget? Got a hefty budget but your story feels a little light on substance? Whatever your budgetary or storytelling challenges, you’re going to want to join The Alchemists host Andrés López-Varela for episode 4 or our limited-series podcast.

Read Now Episode 4 // Effective Storytelling on Any BudgetContinue

Culture or Creativity: What Comes First?

Culture or Creativity: What Comes First?

Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!

Read Now Culture or Creativity: What Comes First?Continue

It’s OK, you can still come to SOS24. Virtually.

It’s OK, you can still come to SOS24. Virtually.

There’s nothing like a golden all access ticket to State of Social ’24. But if you reeeally can’t make it to Australia’s best digital marketing conference, here’s the next best thing: the SOS24 Online ticket.

Read Now It’s OK, you can still come to SOS24. Virtually.Continue

Tom Goodwin is coming to SOS24. Yes, THE Tom Goodwin.

Tom Goodwin is coming to SOS24. Yes, THE Tom Goodwin.

State of Social ’24 will equip you with the creative, strategic and technical smarts to create digital marketing gold, right now. But what does digital marketing alchemy look like tomorrow?

Read Now Tom Goodwin is coming to SOS24. Yes, THE Tom Goodwin.Continue

Plenty to raise the woof at SOS24 🐶 🎤🎧

Plenty to raise the woof at SOS24 🐶 🎤🎧

High fives and nose boops all around! The Barkout Session is back for State of Social ’24.

Read Now Plenty to raise the woof at SOS24 🐶 🎤🎧Continue

Creative and strategic workshops! Ready to conjure creative genius and new customers?

Creative and strategic workshops! Ready to conjure creative genius and new customers?

New customers and genius marketing ideas don’t grow on trees. Who knew?! But we’ve got two workshops at State of Social ’24 that’ll make conjuring creative brilliance and a more diverse customer-base muuuch easier.

Read Now Creative and strategic workshops! Ready to conjure creative genius and new customers?Continue

Choose your adventure

Choose your adventure

What do you need to do strategy-wise in the year ahead? Need to raise your creative game? Get the lowdown on emerging trends and tech? Improve your technical skills? Learn new ones?

Read Now Choose your adventureContinue

SOS24 breakout! How to keep your cool when the digital world’s a hot mess

SOS24 breakout! How to keep your cool when the digital world’s a hot mess

Culture wars here. Online outrage blowing up there. Deep-fakery and sh!tf%ckery everywhere. The battle to navigate the media landscape is real. Good thing we’ve got a breakout for that at SOS24.

Read Now SOS24 breakout! How to keep your cool when the digital world’s a hot messContinue

Latest SOS24 breakouts! What social platforms and customers REALLY want.

Latest SOS24 breakouts! What social platforms and customers REALLY want.

What’s REALLY going on under the skin of the social media platforms? What’s REALLY going on in the heads and hearts of your customers? Find out on Day One at State of Social ’24.

Read Now Latest SOS24 breakouts! What social platforms and customers REALLY want.Continue

Introducing The Alchemists: Our new limited podcast series for SOS24!

Introducing The Alchemists: Our new limited podcast series for SOS24!

Just when you thought we couldn’t squeeze any more digital marketing gold into State of Social ’24, we go and announce our limited-series SOS24 podcast.

Read Now Introducing The Alchemists: Our new limited podcast series for SOS24!Continue

New financial year. New training budget. Learn something new.

New financial year. New training budget. Learn something new.

Maybe you’ve been holding out for your new marketing training budget. Perhaps you’ve been watching our lineup of digital marketing alchemists take shape. Either way, it’s time.

Read Now New financial year. New training budget. Learn something new.Continue

Read our recipe for digital marketing heaven

Read our recipe for digital marketing heaven

Handpick the world’s best digital alchemists. Add a large helping of gourmet eats and treats. Stir in 800 digital marketers. Mix together at Optus Stadium. And voila! State of Social ’24 is served.

Read Now Read our recipe for digital marketing heavenContinue

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