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WHAT’S YOUR MVP?
RAISE YOUR SOCIAL AND DIGITAL GAME

Australia’s brainiest digital marketing event is back to equip you with the skills, tools and smarts you need to stay ahead of the pack.

From becoming the Most Valuable Player to fast-tracking projects with a Minimum Viable Product mindset, getting your MVP on means getting maximum points on the board with minimum effort.

Perfect your strategy and master new tactics. Slam-dunk your execution and convert your goals. Find your niche and dominate the market. Raise your social and digital game at SOS ’22.

Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.

Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.

GET YOUR TICKET NOW

WHAT’S HAPPENING?
PROGRAM
*subject to change

  • 8.15am

    REGISTRATIONS & WELCOME COFFEE

  • 9.00am

    ACKNOWLEDGEMENT OF COUNTRY

  • 9.15 - 9.30am

    OPENING REMARKS

    State of Social Founder Meg Coffey takes to the stage to kick things off for 2022.

  • 9.30 - 10.10am

    KEYNOTE SPEAKER

  • 10.20 - 11.00am

    KEYNOTE SPEAKER

  • 11.10 - 12.00pm

    KEYNOTE // Jennie Sager, Nextdoor

    What exactly is a community these days? Why does it matter? How do you build one around your brand? (Clue: You don’t. You build it around your customers.)

    From big blue-sky insights to small-scale ground-level ideas, Jennie Sager will be sharing how to connect, cultivate and celebrate a community that adds value to customers’ lives, as well as your brand.

  • 12.00 - 1.00pm

    LUNCH

    Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.

  • 1.10 - 1.40pm

    BREAKOUT SESSIONS

    Your choice of 3 sessions covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire
    Let’s get it on – social and PR – the romantic tryst you need in your life with David Gardiner

    River View Room 2 // Sponsored by Sked Social
    Politics, personality and pandemics with Patrick Ashforth
    Meet Mark McGowan’s former social media advisor. Find out what lessons he learned managing the Premier’s socials during the pandemic and how you can apply them in your digital marketing, from embracing your brand’s personality to pivoting like a political pro.

    River View Room 3 // Sponsored by Coffey & Tea

     

  • 1.50 - 2.20pm

    BREAKOUT SESSIONS

    Your choice of 3 sessions covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire

    River View Room 2 // Sponsored by Sked Social
    Navigating through a carpet of wildflowers with Cory Gale
    How do you identify what’s unique about your brand, then cultivate content that leverages all that uniqueness? How do you sow the seeds for a content and community strategy that will blossom and bloom? Take a leaf (or petal) out of Tourism WA’s book.

    River View Room 3 // Sponsored by Advertising Council Australia
    What’s the Most Valuable P with Youngbloods Australia
    We all know that people are critical to success, so let our panel of experts Emma Hollins, Simon Mullins, Marcie Greenall and Eloise Cribb try and persuade you which of the 4 P’s in marketing truly is the most valuable. Listen, Decide, Vote – and end the biggest debate in marketing history!

     

  • 2.30 - 3.00pm

    BREAKOUT SESSIONS

    Your choice of 3 sessions covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire
    Why understanding your customers is the only marketing strategy you need with Hayley Boneham
    Like the gun mechanic whose car needs a service, marketing pros and agencies often neglect their own marketing. Not Bonfire. And not Hayley. In her masterclass, Hayley will share tips from the Bonfire playbook on everything from personas, psychometric profiling and social listening to strategy and campaigns, so you can identify and motivate your ideal clients.

    River View Room 2 // Sponsored by Sked Social

    River View Room 3 // Sponsored by Coffey & Tea

  • 3.00 - 3.45pm

    AFTERNOON TEA

    Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.

  • 3.50 - 4.30pm

    KEYNOTE SPEAKER // David Ray, Reddit

    From r/wallstreetbets and the crash of the One Simple Wish website to the Battle of the Joshes, in 2021, the most notable moments on Reddit were when redditors took their comments, comradery, conversations, and more from URL to IRL.

    In his must-see keynote, David Ray will take a deep dive into the moments and communities that inspired redditors to be catalysts for change both online and in the real world, exploring the reverberating impacts of this for brands and community-builders alike. 

  • 4.35 - 5.15pm

    KEYNOTE SPEAKER

  • 5.20pm

    CLOSING REMARKS

  • 5.25 - 6.30pm

    #SMPERTH Drinks

  • 8.10am

    REGISTRATIONS & WELCOME COFFEE

    The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.

  • 9.00 - 10.00am

    MORNING WORKSHOP 1

    Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire
    Cut through the digital noise with Aaron Matthews
    66% of the population listens to music and podcasts every week. 86% of brands and agencies see audio marketing as an essential part of their future. Having an audio strategy for your brand is more important than ever. And Aaron Matthews from Creative Audio Fix is coming to SOS22 with a masterclass to help you develop a distinct voice for your brand that resonates and motivates.

    River View Room 2 // Sponsored by Sked Social
    Confidence on Camera with Carmen Braidwood

    River View Room 3 // Sponsored by Coffey & Tea
    Capture shots that convert customers with Thom Davidson
    Who needs a professional photographer?! OK, so there are plenty of times when we marketers need a professional photographer, especially one of the calibre of Shot By Thom’s Thom Davidson. He’s one of WA’s finest. But if you’re looking to raise your everyday content-creation and visual storytelling game, Thom’s smartphone and digital photography workshop is for you.

     

  • 10.15 - 11.15am

    MORNING WORKSHOP 2

    Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire

    River View Room 2 // Sponsored by Advertising Council Australia
    Stay in the Moment with Myles Pollard
    Any digital marketing gig is about the performance of your strategies and tactics. But it all starts with your performance with the people that matter – your clients, whether they’re internal or external.

    In his workshop, Myles will share vital methods for staying cool, calm, confident and creative under pressure. Discover how to control your nerves, stay receptive and communicate clearly and compellingly when time’s tight and you need to let your creativity loose.

    River View Room 3 // Sponsored by Sked Social

  • 11.30am - 12.30pm

    MORNING WORKSHOP 3

    Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire
    Content Smash: how to create consistent and consistently good content with Erika McInerney
    Who are your audiences? What’s the best way to engage with them? What content do they REALLY want and need? What does content batching actually mean? Why does it matter? How do you do it without affecting your other work commitments and your sanity?

    Mac&Ernie’s Erika has the answers. All of them. Along with a foolproof content planning, creation and batching system that will work for you, no matter what your industry or niche. More bang for your social buck. Less time and effort. No stressing or guessing over what to post.

    River View Room 2 // Sponsored by Sked Social

    River View Room 3 // Sponsored by Coffey & Tea
    Maximum Volume Possible: the new MVP with Andrés López-Varela
    For years, brands and marketers have been fighting the good fight against the tsunami of content on the internet. We’ve always tried to stay above the fray, focus on quality over quantity and be selective about the content we create. But, for better or worse, we’ve lost that fight.

    The now established $100 billion creator economy, the definitive lurch towards short-form video content and streamlined social commerce have transformed the internet into a high-velocity, high-volume hypermart of content. And, as the age-old saying goes, “if you can’t beat them, join them”. So, it’s time for brands to properly join the party by going Maximum Volume Possible.

    In this workshop, Andrés López-Varela, GM, Strategy & Operations at Storyation, will show you how to re-think your content strategy to achieve the Maximum Volume Possible in a manageable way.

  • 12.30 - 1.30pm

    LUNCH

    Enjoy a light lunch and take a moment to let the learning sink in.

    Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.

  • 1.35 - 2.35pm

    AFTERNOON WORKSHOP 1

    Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire

    River View Room 2 // Sponsored by Sked Social
    Branded Entertainment with Mike Drysdale

    River View Room 3 // Sponsored by Coffey & Tea

  • 2.45 - 3.45pm

    AFTERNOON WORKSHOP 2

    Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

    River View Room 1 // Sponsored by Bonfire

    River View Room 2 // Sponsored by Sked Social
    How’d You Do That with Kyra Goodman
    You’d expect Sked Social’s Head of Social Media to have an arsenal of practical video-creation tips and tricks up her sleeve. But you might not expect her to fly from the U.S to Perth to share them with you. She is, though. More than that, Kyra’s going to workshop them with you.

    From lighting to cloning, from on-brand visuals to on-trend audio, from adding effects to eliminating common mistakes, top up your Reels and TikTok toolbox with Kyra’s fave techniques and transitions and elevate your short-form video style and mojo.

     

    River View Room 3 // Sponsored by Coffey & Tea

  • 4.00-4.45pm

    KEYNOTE SPEAKER

  • 4.45-4.50pm

    CLOSING REMARKS

GET YOUR LEARN ON
TICKETS

ALL ACCESS

$835+GST

AVAILABLE UNTIL 30 JUNE 2022

FULL PRICE $965

Buy
GENERAL

$590+GST

AVAILABLE UNTIL 30 JUNE 2022

FULL PRICE $720

Buy
ONLINE

$299+GST

ONLINE

VIDEO ACCESS ONLY

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“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.


“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.


“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.

In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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