Nia Pericles
With over 25 years in television, Nia has established a reputation for developing and producing memorable, editorially strong, stories that move people. She has produced…
THEME: ALCHEMY
State of Social ’24 explored how strategy, creativity, technology, and human insight combine to create something more powerful than their individual parts. Australian and international speakers shared perspectives on turning ideas into outcomes across digital marketing and culture.
This year explored the rare intersection where technical mastery meets imaginative thinking. ALCHEMY focused on how data, platforms, creativity, and intuition combine to create marketing that feels human, resonates deeply, and drives real outcomes.
Rather than treating strategy and creativity as opposing forces, speakers showed how the two work best together, turning skill and insight into work that truly converts.
With over 25 years in television, Nia has established a reputation for developing and producing memorable, editorially strong, stories that move people. She has produced…
Ashara Wills is a trailblazing multicultural queer strategist renowned for her innovative approach to weaving LGBTIQA+ narratives into the fabric of communities and businesses. She…
Ken is a visionary creative leader that has led branding for the world’s largest fashion conglomerates LVMH and Fast Retailing. Most recently he was the…
Richard is an award-winning Executive Creative Director, hopeful environmentalist, and founding partner of Berlin. In 2015 he was crowned ‘WA’s most awarded creative of the…
Josh Taylor is an award-winning journalist who has covered technology and politics in Australia for over a decade. His journalism has focused on holding those…
Taleesha is a Senior Associate in the Litigation and Dispute Resolution. Taleesha graduated from the University of Western Australia in 2011 with a Bachelor of…
Heralding from the Meerkats school of purpose, Emma knew that her calling in life was to help create better experiences for customers. Having gone through…
Paula’s experience is diverse, encompassing over 17 years and spanning across London, New York, Shanghai, Portland, Sydney, Tokyo, and Melbourne. She has worked across a wide range…
Lily manages an audience of over two million people, developed an award-winning social media strategy and she’s not even a qualified marketer. Her journey began…
As the Brand Director & Co-Founder of Juicebox, a market leading digital agency, Joel has been on the frontline of digital transformation, media disruption and human…
In the mid-2000s, Scott McDonald sat in his high school classroom listening to a teacher lecture his class on how the careers that many of…
Dr Georgie Carroll graduated with her PhD in Sociology from the University of Sydney in 2023. Her research explored the intersection of fandom communities and…
Lia Haberman is a distinguished Creator Economy expert and author of the ICYMI newsletter that goes out to over 25K subscribers — sharing weekly social media updates…
For more than seven years Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now…
With 18 years of marcomms experience working on global brand campaigns for clients such as PlayStation, OREO, Xbox, Converse, and Honda F1 Racing – to…
Larah is a seasoned community professional specialising in connecting brands with their customers through social media and online community — employing strategic thinking to develop,…
I’m a social media consultant based in Melbourne. My work specialises in youth marketing, with a particular focus on queer and pop culture. Over the…
In May 2019, Dave launched the @WashingtonPost TikTok channel. The channel found immediate success on TikTok and in the D.C. Twittersphere. He has since hired…
