Will Bal
For more than seven years Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now…
THEME: ALCHEMY
State of Social ’24 explored how strategy, creativity, technology, and human insight combine to create something more powerful than their individual parts. Australian and international speakers shared perspectives on turning ideas into outcomes across digital marketing and culture.
This year explored the rare intersection where technical mastery meets imaginative thinking. ALCHEMY focused on how data, platforms, creativity, and intuition combine to create marketing that feels human, resonates deeply, and drives real outcomes.
Rather than treating strategy and creativity as opposing forces, speakers showed how the two work best together, turning skill and insight into work that truly converts.
For more than seven years Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now…
Richard is an award-winning Executive Creative Director, hopeful environmentalist, and founding partner of Berlin. In 2015 he was crowned ‘WA’s most awarded creative of the…
Paula’s experience is diverse, encompassing over 17 years and spanning across London, New York, Shanghai, Portland, Sydney, Tokyo, and Melbourne. She has worked across a wide range…
Described by the Irish Times as “patron saint of people with jobs which have permanently alienated them from their parents”, Jeremy Burge is the founder…
Dr Georgie Carroll graduated with her PhD in Sociology from the University of Sydney in 2023. Her research explored the intersection of fandom communities and…
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder…
I guess you need to know how I got here. I have 12+ years of experience. I’m not a Forbes 30 under 30; I have…
Taleesha is a Senior Associate in the Litigation and Dispute Resolution. Taleesha graduated from the University of Western Australia in 2011 with a Bachelor of…
Tom Goodwin holds the distinction of being the 4 time #1 Voice in Marketing on LinkedIn, and now has over 725,000 followers on the platform….
Having made his parents proud by studying law and working as a commercial lawyer for two and a half years, Josh decided to abandon that goodwill and start…
Lia Haberman is a distinguished Creator Economy expert and author of the ICYMI newsletter that goes out to over 25K subscribers — sharing weekly social media updates…
Lily manages an audience of over two million people, developed an award-winning social media strategy and she’s not even a qualified marketer. Her journey began…
Heralding from the Meerkats school of purpose, Emma knew that her calling in life was to help create better experiences for customers. Having gone through…
In May 2019, Dave launched the @WashingtonPost TikTok channel. The channel found immediate success on TikTok and in the D.C. Twittersphere. He has since hired…
Larah is a seasoned community professional specialising in connecting brands with their customers through social media and online community — employing strategic thinking to develop,…
Ken is a visionary creative leader that has led branding for the world’s largest fashion conglomerates LVMH and Fast Retailing. Most recently he was the…
Imran is a commercial leader with over 17 years experience across Agency Holding Groups, Ad Technology, Programmatic Advertising, TV & Digital sales,TV & Film Production…
In the mid-2000s, Scott McDonald sat in his high school classroom listening to a teacher lecture his class on how the careers that many of…
