Kate O’Connor
A former lawyer with 15 years experience in television and media, Kate has spent the past six years running the kids television unicorn, Bluey, as…
THEME: REFRESH
State of Social ’25 focused on resetting approaches that had become overcomplicated or outdated. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, with an emphasis on clarity, relevance, and momentum.
Our eighth year marked a deliberate reset for the industry. REFRESH stripped away noise, shortcuts, and performative trends to refocus on what actually drives results: clear strategy, consistent execution, and genuine human connection.
Speakers challenged delegates to reassess what they were doing, why they were doing it, and what needed to be rebuilt to stay relevant in a fast-changing digital landscape.
A former lawyer with 15 years experience in television and media, Kate has spent the past six years running the kids television unicorn, Bluey, as…
Tyler O’Day is the Director of Social Media at Empire State Realty Trust, where he drives innovative social campaigns for iconic properties like the Empire…
Julian Pace is the Founder and CEO of Happiness Co, a globally recognized movement dedicated to improving lives through happiness and wellbeing. His journey is…
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Liana Rossi is a surprisingly professional creative consultant. Based in Sydney, Australia. An irreverent human, but serious about the work. Specialising in community, culture and…
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David Stewart is one of Australia’s leading intellectual property lawyers and is an Adjunct Professor at Murdoch University. David has lectured at Murdoch University, the…
I’m a social media consultant based in Melbourne. My work specialises in youth marketing, with a particular focus on queer and pop culture. Over the…
With over 20 years of combined marketing and communications experience on both agency and client sides, Amaury has proven through-the-line experience including TV, print, social…
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Lia Walsh makes tiktoks, award-winning ones. In 2024 Lia was sent to the US presidential election as the ABC’s first “tiktok correspondent”. She was the…
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