SOS25 sneak peek: What does our exclusive line-up have in store?
Exclusive SOS25 line-up. Exclusive insights, like…
State of Social is unique in lots of ways (puppies and Portuguese tarts, anyone?), but most notably in our line-up. Every year, it’s exclusive – the only place in Australia where you’ll see the best and brightest minds in the digital marketing and branding universe. SOS25 is no exception.
A refreshingly unique line-up means refreshingly unique perspectives
Any other marketing conference looks like, well, any other marketing conference. Same faces. Same takeaways. Same sales pitches masquerading as education.
Not at Optus Stadium. On 26 & 27 August, you’re in for a treat. Here’s a sneak peek:
🐶 Build a brand like Bluey with ex-BBC brand supremo Kate O’Connor.
🫦 Get intimate with users hanging out privately online with brand strategist Eugene Healey.
😕 Decide if the trend is your brand’s friend with the surprisingly professional Liana Rossi.
🤖 Use AI to optimise digital marketing performance with DoubleVerify’s Jack Smith.
🗽 Supersize your legacy brand with the Empire State Building’s Tyler O’Day.
🗺️ Discover your next big ad campaign idea in the real world with Hypnosis’s Amber Martin.
🥣 Fill up on a slow-burn, big-return brand-building recipe with Chapter’s Hannah and Dean.
🛍️ Buy into the brand and business benefits of liveshopping with Bread’s Amaury Tregeur.
💯 Turn employees into a content-creation success story with August One’s Keshnee Kemp.
🎧 Create ads that talk to each individual customer with Original Audio’s Aaron and Adam.
👋 Craft content that builds community with Australian Wildlife Conservancy’s Sophie Winter.
📍 Take customers on a journey they – and you – will love with equ’s Kirsty O’Connell.
🚀 Cut through the sea of AI content like a journo with Mainstay’s Missy and Tanya.
📣 Get micro-influencers to do big things for advocacy with Social Soup’s Sharyn Smith.
🔋 Recharge your creative batteries with digital entrepreneur and author Tim Duggan.
🚌 Jump aboard for storytelling and meme success with Greyhound Australia’s Saira Manns.
🤝 Moderate your way to healthy online debate, communities and brands with Quiip’s Dan de Sousa and SBS’s Sean O’Byrne.
🤝 Stay ahead in search as Google’s AI Mode hits our AI-first world with Bonfire’s Will Bal.
😝 Create content and a brand Gen-Z enjoys and respects with social superstar Georgia Tappy.
We’ll have more exclusive speaker announcements soon. And with refreshing ideas and insights across the board, any one of our value-packed keynotes, breakouts or deep dive sessions is arguably worth the price of your All Access ticket.