NOVA’s Adam Johnson is coming to SOS23 to share how to grow in a digital age

Product, price, place or promotion? You’re probably prioritising the wrong one.

All four are the essential pillars of marketing. And yet ‘Place’ is often overlooked or an afterthought. Not for NOVA’s Adam Johnson, though. And he’s coming to State of Social ’23 to tell you why the power of place (or distribution) holds the key to growth in our digital era.

Meet Adam Johnson, Nova Entertainment’s Chief Growth Officer

From working agency-side at Young & Rubicam to client-side at Nokia and Microsoft to broadcast media with Global, Adam has seen it all. And he gets it all. That’s why, at NOVA, he leads the marcomms, digital and product functions to deliver on NOVA’s growth and ‘All of Audio’ ambitions.

And so, we’re chuffed he’s coming to SOS23 with a must-see breakout session where you’ll learn how NOVA is leveraging the constantly shifting digital distribution landscape (and how you can too).

Adam’s breakout session: Untethering Audio From the Broadcast Signal

With real-world examples from his work with NOVA, where he’s harnessing digital tech and channels – including podcasting – to break the broadcast mould, Adam’s breakout is packed with valuable lessons for anyone in marketing looking to unlock new customer engagement opportunities. 

Adam joins oOh!media’s Josh Gurgiel, Sked Social’s Kyra Goodman, Bonfire’s Johari Lanng, Colenso’s Rob Campbell, Brandable’s Tess Palmyre, Storyation’s Andres Lopes-Varela and BMF’s Lucy Kough at SOS23. If you haven’t already, grab your All Access ticket.