A LOOK AT CURRENT AND FUTURE TRENDS IN SOCIAL MEDIA & DIGITAL MARKETING.
27TH & 28TH AUG 2024
PERTH WESTERN AUSTRALIA
SOS24: alchemy
Where Magic Meets Mastery. Bring your imagination and a thirst for knowledge – Lab coats optional.
More than just a conference, State of Social is an award-winning event – an educational, inspirational experience – where we turn Optus Stadium into a melting pot of marketing talent.
We’re bringing together our industry’s most prolific alchemists to share their stories, case studies, technical smarts and recipes for success, so you can make your own transformative magic happen.
Together, over two days of learning and laughs, we’ll equip you with everything you need to create the perfect conditions for marketing alchemy.
The data. The science. That magical creative spark. Plus, all the skills and smarts to transform it all into awareness, engagement and conversions.
See what our industry’s stars are (and aren’t) doing. Hear what the digital world’s pioneers and players think before it hits the grapevine. Taste the gourmet eats and treats, smell the bottomless barista-brewed coffee and buckle up for those oh-so-special SOS experiences.
WHAT’S HAPPENING?
PROGRAM
*SUBJECT TO CHANGE
Early risers win! Doors are open and the coffee is brewing.
Get in early, grab your lanyard, a quick nibble, and settle in for a day of magic and mystery.
State of Social Founder Meg Coffey takes to the stage to kick things off for 2024.
Be on Social Without Being on Social
Dive deep with Michael Corcoran in his keynote and challenge the conventional wisdom of digital presence. Discover how to transcend the ordinary playbook, crafting a social strategy that’s uniquely yours, defying logic yet delivering undeniable impact.
Michael will unveil the four critical variables that will redefine your brand’s social role, sharing insights on how, with a touch of creative alchemy, you can set your brand apart, tackle challenges, and seize opportunities in ways you never imagined. This session is an invitation to think bigger, bolder, and more creatively about your place in the digital world.
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
A quick recap and it’s time to move on to drinks!
Day One is done. Let’s have a drink and reminisce.
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Self-Care, Burnout and the Busy Mind
You don’t need Happiness Co’s Julian Pace to tell you burnout is rife. With the pressure on to do more with less, the evidence is everywhere. So how do we protect our mental health and wellbeing? Even better, how do we create a power-up culture to combat burnout?
Learn new strategies for avoiding burnout and get tips and tools for unleashing motivation. Find out why and how you should set and communicate boundaries in our always-connected world of work, so you have the time and space to enjoy the life and person you want to be.
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
From Diversity Angst to Brand Magic: The Messy Business of Inclusion
Take a moment to consider your biases (yes, we all have them) with Brandable’s Tess Palymre and examine how they’re holding your brand back. How they’re limiting your brand’s appeal. And how you can make your brand more welcoming by harnessing the power of diversity, equity and inclusion.
Enjoy your very own DEI eureka moment. Master the art of learning from new voices and perspectives. Discover how you can navigate conflict and differences to form a safe, brave space where everyone can thrive. Create inclusive brand magic that resonates with growing diverse audiences.
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1 | SPONSORED BY BENNETT
A Social Media Law Update
Have you heard how the laws governing social media have changed? About misleading or deceptive posts? About regulatory changes affecting online safety and privacy? About influencers? No, neither had we. But fear not, as one of Australia’s leading intellectual property (IP) lawyers, David Stewart is all over it. And he’s coming to SOS24 to keep you informed (and out of court)
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Enjoy lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Your choice of sessions covering the hottest topics in social media and digital marketing.
RIVER VIEW ROOM 1
RIVER VIEW ROOM 2
RIVER VIEW ROOM 3
Tales From the World of the Emoji Overlords
Ever wondered what it’s like to have every person in the world come to you with their fantastic emoji idea? Emojipedia’s Jeremy Burge knows that feeling well.
In his fun and anecdote-packed workshop, he’ll answer all your emoji-related marketing questions about the Unicode approval process, how brands have tried to subvert it and failed (or succeeded), and whether you should base any new marketing around an emoji proposal.
Take a quick break and find your friends in the Sports Lounge. Grab a snack, charge the phone.
TFW one of the world’s top TikTok alchemists comes to SOS24!
Stop press! Hit record! Whether you’re a TikTok virgin or a veteran, this is BIG news. The alchemist behind The Washington Post’s TikTok success and the must-read book Make a TikTok Every Day: 365 Prompts for Attention-Grabbing TikToks is coming to State of Social ’24.
Meet Dave Jorgenson, senior video reporter leading the Washington Post TikTok Team.
State of Social Founder Meg Coffey takes to the stage to close things out for 2024.
Two epic days are done. Time to let the drinks flow.
SHARE THE KNOWLEDGE
SPEAKERS
GET YOUR LEARN ON
TICKETS
ALL ACCESS
$875+GST
UNTIL 30 JUNE
FULL PRICE $995
GENERAL
$625+GST
UNTIL 30 JUNE
FULL PRICE $725
ONLINE
$299+GST
ONLINE
VIDEO ACCESS ONLY
“you hit the nail on the head when it comes to organising an event for marketers. The two days of the event are two of my favourite days of the year and something I really look forward to!”
“This is the only event my team comes together for and we’ve had so many great conversations out of it.” – brad l.
“AMAZING CONFERENCE, THE BEST SOCIAL AND DIGITAL CONFERENCE I’VE ATTENDED IN AUSTRALIA.” – ELIZA T.
“DEFINITELY THE BEST MARKETING AND OR SOCIAL MEDIA CONFERENCE I’VE BEEN TO.” – SARAH B.
In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
SPONSORS
State of Social ‘24 would not be possible without a dedicated group of supporters and friends.
NEWSLETTER
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