MATT POPKES

A strategist and digital native by trade, Matt relocated to Perth from Portland, Oregon (USA) in 2018 to take on the role of Head of Interactive Strategy at The Brand Agency. Matt brings 13+ years experience leading major digital initiatives and transformations for brands like Nike, Yamaha, and Taco Bell, helping organisations evolve alongside changing technologies and consumer behaviour.

An experienced facilitator and presenter, Matt has spoken at digital marketing conferences as well as major universities in both the United States and Australia. He is a frequent contributor to Mumbrella and AdNews and is passionate about the integration of digital marketing fundamentals into university curriculum.