CAROL McCRACKEN
Having thrived in the ever-changing travel and tourism industry for over 30 years, Carol McCracken knows how to think on her feet! Hailing from the…
THEME: CHAOS
State of Social ’21 reflected an industry navigating uncertainty and constant change. Australian and international speakers shared perspectives on strategy, creativity, culture, and digital marketing in a world where the rules were anything but stable.
This was the year we stopped trying to control the noise and instead learned how to work within it. As platforms fractured, attention spans shortened, and change accelerated, CHAOS explored what it really takes to operate in a volatile digital environment.
Speakers unpacked how uncertainty, speed, and disruption can become strategic advantages rather than obstacles. The program showed that for brands willing to adapt quickly and think clearly, chaos is not something to fear. It is often where the strongest ideas, sharpest strategies, and most resilient businesses are formed.
Having thrived in the ever-changing travel and tourism industry for over 30 years, Carol McCracken knows how to think on her feet! Hailing from the…
Kim McKay is an entrepreneurial leader and founder of Klick X, one of Asia-Pacific’s most awarded agencies. Kim has pioneered multi-disciplinary campaigns creating digital, social,…
Self-described “Hybrid Marketer” with cross-channel knowledge of all marketing facets, but strong focus on digital and public relations. Bronx born and raised but Madison Avenue…
Born in Birmingham UK, and brought up in Perth, Scott started his career as a Graphic Designer and has always had a natural curiosity for…
Zoe is the founder of UK-based strategy studio, Bodacious. She’s a bit of a Swiss army knife having worked in a variety of fields; brand…
Suzie Shaw is Managing Director of the socially-led creative agency, We Are Social, heading up its 50-strong Australian team. She joined the company in mid-2015….
Anne Shea was one of Australia’s first dedicated social media managers (and remembers when Facebook was free!). She loves digital marketing for the variety and…
David Stewart is one of Australia’s leading intellectual property lawyers and is an Adjunct Professor at Murdoch University. David has lectured at Murdoch University, the…
Barry began his career in Perth at Meerkats as a brand strategist in 2011. Helping brands to develop new ways of thinking about themselves and…
Michael Wretham is the National Communications Director at Match & Wood, an agile and progressive media agency with offices in Perth & Melbourne. With a…
Andy is the creator of the Never Not Creative community and co-chair of the creative, media and marketing industry Mentally-Healthy Change Group. He’s been working…
