The rise of “fake news” is actually an opportunity for traditional publications and journalists to stand out based on quality, credibility and trust. That was the big theme to emerge from a panel discussion on fake news at the State of Social conference in Perth in late June. On the panel were journalists and prominent…
Australia’s biggest, brightest, brainiest digital event is even bigger in 2020. Stop mindlessly following the digital and social crowd and start thinking.
Close your eyes and imagine your dream social and digital marketing conference. Now open them and snap up your tickets for State of Social 2.0 while you still can. Australia’s most unconferencey conference is about to get bigger, better and even more unconferencey. If State of Social were a coffee, it would be a salted…
STATE OF SOCIAL SMASHES EXPECTATIONS AT OPTUS STADIUM Australia’s social media and digital marketing community gathered at Optus Stadium on Wednesday the 26th of June for the inaugural State of Social conference – Perth’s first digital marketing and social media conference. The conference boasted leaders in the Australian marketing industry, with three keynote speakers and…
Influence. Innovation. Behaviour. //This was State of Social. State of Social – covering 3 of the hottest topics the industry is currently facing, we will exchange insights relating to innovations and trends in social media and digital marketing. Our inaugural event was a mix of industry peers, entrepreneurs, consultants and businesses who engage in social…
What a great day we had at Optus Stadium learning, laughing and generally having fun! Here’s a little something to bring you back the beginning – the amazing Acknowledgement of Country from the Moorditj Mob. Ready to see what our first speaker, Nick Randall, had to say?
HubSpot’s James Gilbert joined us at State of Social to discuss all things innovation. James Gilbert is HubSpot’s Marketing Director in APAC. He leads the inbound movement in Australia, New Zealand and Asia, with a mission of helping businesses grow better by transforming the way they market and sell to match the way modern humans…
Our influence panel looks at where influence currently sits in the marketing mix and where the experts see it going in the near future. Ethics, behaviour and transparency are some of the biggest issues facing the direction of influence marketing. Our influence panel discusses the importance of using the product that you are endorsing. You need…
An in-depth look at consumer behaviour in today’s digital marketing landscape with Adam Ferrier, founder of Thinkerbell. Adam Ferrier from Thinkerbell is one of Australia’s leading creative strategists, and most well-renowned consumer psychologist – fusing psychology and creativity to build brands and change behaviour. Here’s a highlight of what he had to say at #SMPerthSOS……
At State of Social we discussed all things influencer marketing. Here’s a highlight of Tribe’s Nick Randall what he had to say at #SMPerthSOS… “Right now is a great time to be working with influencer marketing. This is where we see audience influence coming out of the darkness in terms of innovation.” He says the…
We had a chat with Adam Ferrier – founder of Thinkerbell, shortly after his keynote speech at State of Social. This is what he had to say about about psychology and creativity to help brands find their “inner magic”: Were you there? Maybe you were snapped by our photographer. Check out the gallery here.
A group look at how behaviour affects the marketing mix and where the experts think brands need to head in the future. The digital conversation about brands and behaviour has never been more important, especially in Western Australia. Did you know that W.A has the highest social media presence for small to medium businesses? Our…
We had a chat with Nick Randall – the Chief Revenue officer for TRIBE, shortly after his keynote speech at State of Social. This is what he had to say about about influencer marketing: Ready for the next speaker? Listen to what Adam Ferrier had to say.
