Julian Pace
Julian Pace is the Founder and CEO of Happiness Co, a globally recognized movement dedicated to improving lives through happiness and wellbeing. His journey is…
THEME: ALCHEMY
State of Social ’24 explored how strategy, creativity, technology, and human insight combine to create something more powerful than their individual parts. Australian and international speakers shared perspectives on turning ideas into outcomes across digital marketing and culture.
This year explored the rare intersection where technical mastery meets imaginative thinking. ALCHEMY focused on how data, platforms, creativity, and intuition combine to create marketing that feels human, resonates deeply, and drives real outcomes.
Rather than treating strategy and creativity as opposing forces, speakers showed how the two work best together, turning skill and insight into work that truly converts.
Julian Pace is the Founder and CEO of Happiness Co, a globally recognized movement dedicated to improving lives through happiness and wellbeing. His journey is…
Founder of Brandable and DEI Lead for WAMA, Tess helps organisations cut the crap and build brands that actually connect – with purpose, with people,…
As the Brand Director & Co-Founder of Juicebox, a market leading digital agency, Joel has been on the frontline of digital transformation, media disruption and human…
With over 25 years in television, Nia has established a reputation for developing and producing memorable, editorially strong, stories that move people. She has produced…
Bec is a passionate brand, marketing and eCommerce FMCG leader with experience in global corporate, founder-led social enterprise and start-up organisations, as well as in…
David Stewart is one of Australia’s leading intellectual property lawyers and is an Adjunct Professor at Murdoch University. David has lectured at Murdoch University, the…
I’m a social media consultant based in Melbourne. My work specialises in youth marketing, with a particular focus on queer and pop culture. Over the…
Josh Taylor is an award-winning journalist who has covered technology and politics in Australia for over a decade. His journalism has focused on holding those…
With 18 years of marcomms experience working on global brand campaigns for clients such as PlayStation, OREO, Xbox, Converse, and Honda F1 Racing – to…
Ashara Wills is a trailblazing multicultural queer strategist renowned for her innovative approach to weaving LGBTIQA+ narratives into the fabric of communities and businesses. She…
