2024 Speakers

THEME: ALCHEMY

State of Social ’24 explored how strategy, creativity, technology, and human insight combine to create something more powerful than their individual parts. Australian and international speakers shared perspectives on turning ideas into outcomes across digital marketing and culture.

This year explored the rare intersection where technical mastery meets imaginative thinking. ALCHEMY focused on how data, platforms, creativity, and intuition combine to create marketing that feels human, resonates deeply, and drives real outcomes.

Rather than treating strategy and creativity as opposing forces, speakers showed how the two work best together, turning skill and insight into work that truly converts.