Will Bal
For more than seven years Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now…
THEME: REFRESH
State of Social ’25 focused on resetting approaches that had become overcomplicated or outdated. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, with an emphasis on clarity, relevance, and momentum.
Our eighth year marked a deliberate reset for the industry. REFRESH stripped away noise, shortcuts, and performative trends to refocus on what actually drives results: clear strategy, consistent execution, and genuine human connection.
Speakers challenged delegates to reassess what they were doing, why they were doing it, and what needed to be rebuilt to stay relevant in a fast-changing digital landscape.
For more than seven years Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now…
Cathryn Boyes leads with empathy, inclusion, and integrity. Cathryn’s editorial instinct, passion for service-style leadership, intuitive problem solving and obsession for audiences have culminated in…
Missy started her career as a broadcast journalist before moving into television and digital content production for shows like The Voice and 60 Minutes. A…
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder…
Tim Duggan is an optimist who loves thinking about big ideas. He has co-founded several digital media ventures, most notably Junkee Media, a new media…
Steph Edwards is the Head of Social Content & Creative at WiredCo., an award-winning brandformance agency where she leads mischievous, scroll-stopping social for some of…
Jonathan Harley is a technology and media executive who has worked with Canva, Twitter, 60 Minutes Australia as well as ABC News and Current Affairs….
Eugene Healey is a brand strategy consultant, educator, and Creator seeking to make cultural chaos comprehensible for brands. From his home base in Melbourne he…
Digital and full service marketing and advertising background having worked with best in class clients across most major WA industries including, retail, mining, event venues,…
Dean is a multidisciplined creative leader with 20-plus years of experience working on national and global brands. He has worked in London, Sydney, and Perth….
Adam Johnson is NOVA Entertainment’s Chief Growth Officer as well as Co-Founder of Original Audio. He is a standout business and Marketing leader with a…
Keshnee Kemp is a seasoned Australian media and content strategist with over a decade of experience in editorial leadership, digital innovation, and brand storytelling. She…
Heather Lansdowne is the Social Media Manager at the Australian Bureau of Statistics (ABS), where she has revolutionised the way government does social media. Her…
Saira Manns is a communications and social media specialist who blends creativity, curiosity, and compassion to tell stories that go the distance. She began her…
Amber Martin left Perth roughly 16 years ago with a suitcase full of ambition and zero plans to play it safe. Since then, she’s made…
Aaron is a passionate music and sound producer who has been involved in the audio industry from a young age. At just 18 years old,…
Hannah is an experienced head of brand strategy with over 20 years’ experience in the brand and advertising industry. Over the years she has led…
Kirsty O’Connell is a forward-thinking digital strategist with a proven record of creating digital experiences that put customers first and deliver measurable business growth. She…
