Cathryn Boyes
Cathryn Boyes leads with empathy, inclusion, and integrity. Cathryn’s editorial instinct, passion for service-style leadership, intuitive problem solving and obsession for audiences have culminated in…
THEME: REFRESH
State of Social ’25 focused on resetting approaches that had become overcomplicated or outdated. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, with an emphasis on clarity, relevance, and momentum.
Our eighth year marked a deliberate reset for the industry. REFRESH stripped away noise, shortcuts, and performative trends to refocus on what actually drives results: clear strategy, consistent execution, and genuine human connection.
Speakers challenged delegates to reassess what they were doing, why they were doing it, and what needed to be rebuilt to stay relevant in a fast-changing digital landscape.
Cathryn Boyes leads with empathy, inclusion, and integrity. Cathryn’s editorial instinct, passion for service-style leadership, intuitive problem solving and obsession for audiences have culminated in…
Steph Edwards is the Head of Social Content & Creative at WiredCo., an award-winning brandformance agency where she leads mischievous, scroll-stopping social for some of…
Lia Walsh makes tiktoks, award-winning ones. In 2024 Lia was sent to the US presidential election as the ABC’s first “tiktok correspondent”. She was the…
Digital and full service marketing and advertising background having worked with best in class clients across most major WA industries including, retail, mining, event venues,…
Heather Lansdowne is the Social Media Manager at the Australian Bureau of Statistics (ABS), where she has revolutionised the way government does social media. Her…
Saira Manns is a communications and social media specialist who blends creativity, curiosity, and compassion to tell stories that go the distance. She began her…
Eugene Healey is a brand strategy consultant, educator, and Creator seeking to make cultural chaos comprehensible for brands. From his home base in Melbourne he…
Hannah is an experienced head of brand strategy with over 20 years’ experience in the brand and advertising industry. Over the years she has led…
Dean is a multidisciplined creative leader with 20-plus years of experience working on national and global brands. He has worked in London, Sydney, and Perth….
A former lawyer with 15 years experience in television and media, Kate has spent the past six years running the kids television unicorn, Bluey, as…
Tyler O’Day is the Director of Social Media at Empire State Realty Trust, where he drives innovative social campaigns for iconic properties like the Empire…
As a Team Lead at Quiip, Dan is responsible for protecting and nurturing online communities for some of Australia’s most well-known companies. With deep expertise…
Kirsty O’Connell is a forward-thinking digital strategist with a proven record of creating digital experiences that put customers first and deliver measurable business growth. She…
Keshnee Kemp is a seasoned Australian media and content strategist with over a decade of experience in editorial leadership, digital innovation, and brand storytelling. She…
Sharyn Smith is the Founder and CEO of Social Soup, Australia’s longest-running influencer marketing agency. A pioneer in the space, she has spent nearly two…
With over 20 years of combined marketing and communications experience on both agency and client sides, Amaury has proven through-the-line experience including TV, print, social…
Missy started her career as a broadcast journalist before moving into television and digital content production for shows like The Voice and 60 Minutes. A…
A former News Corp journalist turned communications strategist, Tanya brings two decades of experience crafting stories that cut through. With a background in general news,…
